Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo has spent 10 years earning trust at scale and is now building the next generation of digital health that is AI-powered, privacy-first and clinically backed.

You’ll be responsible for planning, executing, and analyzing user acquisition campaigns across performance channels. Ensuring campaigns drive high-quality users efficiently, focusing on ROAS and scalability. Identifying platform trends and best practices and applying them to campaigns. Collaborating cross-functionally to foster product growth. Briefing the creative team to produce top-performing assets. Monitoring, tracking, and reporting key metrics. Driving experimentation with marketing partners.

Must have:

• 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments
• Expert-level experience managing campaigns in Google Ads
• Proven track record optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Hands-on experience with conversion tracking tools like Google Tag Manager and GA4
• Strong analytical skills including advanced Excel or Google Sheets capabilities
• Experience with A/B testing frameworks and conversion rate optimization (CRO) for web
• Solid understanding of web attribution models and tools (last-click vs. data-driven attribution, first-party tracking)
• Proficiency using BI platforms like Looker Studio, Funnel.io for performance data analysis and presentation
• Comfortable using AI tools like ChatGPT, Claude, Google AI Studio to boost campaign efficiency and ideation
• Strong communication and project management skills, cross-functional work ability
• Upper-intermediate or advanced English proficiency
• Market research and competitors analysis

Nice to have:

• Experience with Facebook Ads or other paid social channels
• Experience in Health Tech, FinTech, or other regulated industries
• Familiarity with server-side tracking, privacy-compliant measurement setups (Consent Mode, enhanced conversions)
• Experience with automation tools and scripts for campaign management (Google Ads Scripts)

We are a mission-led, product-driven team moving fast, staying focused, and taking ownership. Debate is encouraged, decisions are shared, and we care about craft. We ship with purpose and always raise the bar. We work with commitment, resilience, and drive because better health outcomes are worth it.

Competitive salary and annual reviews. Opportunity to participate in Flo’s performance incentive scheme. Paid holiday, sick leave, and female health leave. Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents. Accelerated professional growth through world-changing work and learning support. Flexible office + home working with up to 2 months a year working abroad. 5-week fully paid sabbatical at 5-year Floversary. Flo Premium for friends & family plus more health, pension, and wellbeing perks.

Flo is proud to be an equal opportunity employer hiring based on merit, skill, and what candidates bring to the role. We welcome applicants from all backgrounds, communities, and identities. Privacy notice for job applicants is available.