About Flo
Flo is the world’s #1 health app on a mission to build a better future for female health. With over 400M+ downloads, 75M+ monthly users, and 6M paid subscribers, Flo is recognized as a highly trusted product in the health category, reaching a $1B valuation in 2024 backed by $200M investment led by General Atlantic.
Flo focuses on building AI-powered, privacy-first, clinically backed digital health solutions that help users better understand their bodies and health.
The job
The Design team aims to provide the best user experience for the Flo app. They rely on data-driven research, innovative content and design expertise to execute and validate platform features. With new design leadership, the team is evolving to build a world-class function in a hyper-growth startup environment.
The role involves designing the future of everyday health by combining gamification, health data, and behavioral science to help users build better habits and self-awareness.
Your Experience
Must have:
- 6+ years experience designing consumer mobile apps
- Strong visual craft, clear UX thinking, and attention to detail demonstrated through portfolio
- High bar for interaction design, creating emotional experiences via micro-interactions and motion
- Skilled in creating high-fidelity prototypes for testing and communication
- Strong collaboration and communication skills, able to clearly explain design decisions
- Proficient in Figma and familiar with Protopie or Principle
- Designs with accessibility and inclusion in mind
Nice to have:
- Experience in gamification or behavior-change-driven design
- Experience in health tech
- Basic knowledge of Lottie or Rive for working with animation engineering
- Experience with AI and LLM technologies to develop innovative ideas
Responsibilities
- Design engaging features to help users reflect on daily well-being and build healthy habits in the Flo App
- Own the design process from concept through implementation, focusing on every detail including animation and copy
- Translate complex health data into simple, emotionally resonant visuals
- Collaborate with product managers, engineers, content designers, researchers, and animators
- Contribute to the evolution of Flo’s design language and new interaction/gamification patterns
- Champion inclusive and accessible design across all experiences
How we work & what you'll get
Flo’s work culture is mission-driven, product-focused, fast-moving, and collaborative with a strong emphasis on ownership and craftsmanship.
- Competitive salary with annual reviews
- Performance incentive scheme participation
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave for various family arrangements
- Accelerated professional growth and learning support
- Flexible office and home working, with up to 2 months working abroad
- 5-week fully paid sabbatical after 5 years
- Flo Premium for friends & family plus health, pension, and wellbeing perks
Diversity, equity and inclusion
Flo is committed to equal opportunity hiring based on merit and skills, welcoming applicants from all backgrounds and identities.