About Flo
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, Flo became the first product of its kind to reach a $1B valuation in 2024. With over 500 million downloads and 77 million monthly users, including 6 million paid subscribers and the highest-rated experience in the App Store’s health category, Flo is building the next generation of digital health powered by AI, privacy-first, and clinically backed to help users understand their bodies better.
The Job
Flo is looking for a results-driven, creative, and systems-oriented Social Lead to redefine its presence across social platforms like TikTok, Instagram, YouTube, and emerging channels. This leadership role involves managing organic reach and performance impact together. Reporting directly to the Director of Social Growth, the Social Lead will shape the roadmap, manage contributors, and ensure Flo’s voice leads the global conversation on women’s health through strategic and hands-on direction.
Role Responsibilities
- Own and evolve Flo’s global social strategy with clear performance, engagement, and growth metrics connected to business outcomes.
- Build scalable content systems, workflows, briefs, asset libraries, and AI-supported processes for consistent high-volume creative delivery without sacrificing quality.
- Lead and mentor a growing social team including managers, freelancers, and agencies to execute platform-specific strategies with creative precision and measurable impact.
- Bridge brand and performance ensuring organic social feeds support the full funnel from awareness to consideration and install intent.
- Experiment boldly with new formats, storytelling angles, and technologies to push boundaries in women’s health communication.
- Collaborate cross-functionally with Growth, Brand, Medical, and Product teams to integrate social into acquisition, education, and community building.
- Analyze and optimize social content, scaling what performs and retiring what does not based on insights.
- Champion creators and partnerships working with agencies, influencers, and partners aligning with Flo’s tone, values, and measurable goals.
Role Profile
Professional Knowledge & Experience
- Proven experience managing large-scale, multi-platform social ecosystems balancing creative and performance goals.
- Background in creative or content agency environments preferred, comfortable with briefs, client expectations, and data.
- Strong understanding of content scalability, including UGC systems and AI-enabled workflows.
- Analytical mindset linking organic metrics such as engagement and reach to business KPIs such as installs, retention, and revenue.
- Passion for women’s health, empowerment, and education.
- Hands-on knowledge of AI and automation tools enhancing creative and operational efficiency.
- Leadership style combining creativity, structure, and empathy to motivate diverse contributors towards shared goals.
Business Impact
- Drives measurable results through organic content contributing to user acquisition, engagement, and long-term brand equity.
- Key player in major marketing initiatives and launches, ensuring social is integral to campaign planning.
- Represents community voice in strategic discussions by translating cultural signals into actionable content directions.
- Connects team performance with broader business objectives, optimizing for creative resonance and business impact.
How We Work
Flo’s team is mission-led and product-driven, moving fast, staying focused, and taking ownership from brief to impact. The team values debate, shared decisions, craftsmanship, purpose-driven shipping, and constant raising of standards. The work environment demands commitment, resilience, and drive to achieve better health outcomes.
What You'll Get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through impactful work and learning support
- Flexible office and home working, with up to 2 months per year working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends and family, plus additional health, pension, and wellbeing perks
Diversity, Equity, and Inclusion
Flo celebrates diversity and hires based on merit and skills regardless of background, community, or identity. Flo is an equal opportunity employer welcoming applicants from all backgrounds. The privacy notice for job applicants is available at https://flo.health/privacy-policy-for-job-applicants.
How to Apply
Please apply through the Flo Health job board page where this job posting is listed. Use the 'Apply' button on the page to submit your application.
Additional Application Information
The application form requires submitting personal details such as first name, last name, email, phone, resume/CV, cover letter, and salary expectations, as well as answering eligibility questions about working rights in the UK and availability to work in the London office 2-3 days a week.