About Flo

Job Overview

Responsibilities

• Establish the role of Product Marketing in the User Centric team by building strong relationships with Product Managers and acting as an ambassador for marketing within the Product organization.
• Apply marketing mindset to product development by focusing on positioning, value articulation, and revenue modeling from early feature development stages.
• Design and conduct data-driven tests to refine messaging and value propositions based on user response.
• Create clear processes in ambiguous environments.
• Position and grow new and priority features such as Perimenopause, Flo for Partners, and Flo for Teens in close collaboration with Product and UX teams.
• Develop internal go-to-market plans to increase adoption and user understanding of key features.
• Own marketing performance metrics related to engagement, activation, and revenue for supported features.
• Collaborate cross-functionally with stakeholders, particularly strong Product teams, to embed marketing insights throughout product lifecycle stages.
• Contribute to the central Product Marketing team by providing tools, templates, and ideas to elevate the discipline.
• Partner with Medical, Claims, and Copywriting teams to develop clear, credible, and compelling messaging.
• Work with Brand, Social, and Communications teams to leverage feature launches for broader user engagement and advocacy.
• Manage multiple priorities, respond to new opportunities, and ramp up quickly on new projects.

Requirements

Must have:

• 5+ years experience as a Product Marketing Manager in B2C app-based software products, with health and womens health as a strong bonus.
• Experience in Product-led environments driven by user needs and Product team priorities.
• Strong marketing skills including crafting messaging, planning campaigns, and translating user insights into action.
• Proven ability to use data and testing to improve outcomes.
• Comfortable with diverse stakeholders across Product, Engineering, Medical, and Marketing.
• Highly adaptable with a can-do mindset and ability to thrive in ambiguity.
• Strong communication and organizational skills with CEFR C2-level English.
• Independent, hands-on, and motivated for impact.

Nice to have:

• Experience in regulated HealthTech or Digital Health.
• Familiarity or interest in female health and wellness.

Work Environment and Benefits

• Competitive salary and annual reviews.
• Participation opportunity in Flo performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for diverse parent categories.
• Accelerated professional growth opportunities and learning support.
• Flexible office and home working with up to 2 months working abroad per year.
• 5-week fully paid sabbatical at 5-year service mark.
• Flo Premium access for friends and family plus other health, pension, and wellbeing perks.

Diversity, Equity and Inclusion