Job Description
Flo is the world’s #1 health app dedicated to female health with over 400M downloads and 75M+ monthly users. As of 2024, it holds a $1B valuation backed by a $200M investment. With 6M paid subscribers, Flo aims to build the next generation of digital health using AI-powered, privacy-first, clinically backed solutions to help users understand their bodies better.
The Design team focuses on delivering the best user experience on the app. They use data-informed research, innovation, and expert design to ensure high-quality execution of the platform and features. The team is in a hyper-growth phase and aims to build a world-class function.
As a Senior Product Designer in the User-Centric stream, the role involves designing complete user journeys supporting women's health stages, from the first period to menopause. The focus is on holistic experiences that help millions of women manage their wellbeing. Current projects include perimenopause experiences, GenAI-powered insights, weight management, and Well-being Score development. This is an opportunity to influence women’s health technology globally.
Your Experience
Must have:
- 6+ years designing digital products for web and mobile.
- Portfolio showing strategic thinking, UX/UI design, problem-solving, and measurable impact.
- Experience collaborating with cross-functional teams.
- Passion for designing complex user journeys with attention to detail.
- Deep knowledge of the design process from ideation to launch and collaboration with engineers.
- Strong skills in Figma and other design tools, with experience in interactive prototyping.
- Expertise in accessibility (A11Y) ensuring inclusivity and scalability.
Nice to have:
- Experience in health tech.
- Knowledge of AI and large language models (LLMs) for innovative ideas.
Responsibilities
- Design user-centered experiences to empower women’s understanding of their health.
- Collaborate with UX Researchers and Data Analysts to validate design decisions.
- Support Product Managers and Design Leads in roadmap definition.
- Partner with Content Designers for content-driven experiences.
- Lead discovery activities and ideation sessions like design sprints or workshops.
- Develop end-to-end user journeys from prototypes to high-fidelity mockups.
- Advocate for accessibility ensuring inclusive designs across user groups.
Work Culture and Benefits
Flo is a mission-driven, product-focused team that values fast, focused, and responsible work with shared decisions and high standards. The work environment demands commitment, resilience, and drive to achieve better health outcomes.
- Competitive salary with annual reviews.
- Performance incentive participation.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave for all parent types.
- Opportunities for professional growth and learning support.
- Flexible work options including office, home, and abroad for up to 2 months annually.
- 5-week fully paid sabbatical after 5 years.
- Flo Premium for friends and family plus additional health, pension, and wellbeing perks.
Diversity and Inclusion
Flo is an equal opportunity employer focused on merit and skill, welcoming applicants from all backgrounds with a strong commitment to diversity and inclusion. They provide a privacy notice for job applicants on their website.
How to Apply
Applicants need to fill out the application form on the job posting page, providing required information including name, email, phone, location, resume/CV, and cover letter. They must answer specific questions about their experience and portfolio, confirm right to work in the UK, willingness to travel to the office twice a week, and agree to the privacy notice.
The application process includes sharing examples of their work, describing design projects with motion or animation, and providing a portfolio link. Demographic questions are optional but encouraged to improve the hiring process.