Senior Product Designer
Posted on September 24, 2025 (about 2 hours ago)
About Flo
Flo is the world's #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 and we're continuing to grow.
With 6M paid subscribers and the highest-rated experience in the App Store's health category, Flo has spent a decade earning trust at scale. The next generation of digital health is being built at Flo: AI-powered, privacy-first, and clinically backed to help users understand their bodies better.
The Job
The Design team focuses on creating the best user experience on the Flo app by being data-informed researchers, innovators, content and design experts overseeing platform execution and validation. With new design leadership, this is an exciting time to join the hyper-growth startup and build the future.
As a Senior Product Designer in the User-Centric stream, you will design complete user journeys supporting women across stages of health, from first period to menopause. This role involves crafting holistic experiences to help millions of women manage their well-being.
The stream is shaping the future of femtech with work on perimenopause experiences and scores, GenAI-powered insights and chats, weight management, and the Well-being Score.
Joining the team means shaping the future of women's health technology globally.
Your Experience
Must have:
- 6+ years designing digital products for web and mobile platforms.
- Portfolio showcasing strategic product design projects with measurable impact.
- Experience collaborating with cross-functional teams and stakeholders.
- Passion for complex user journeys, detail orientation, and design communication skills.
- Deep understanding of the end-to-end design process including collaboration with engineers.
- Strong competence in Figma and other design tools, including creating interactive prototypes.
- Expertise in accessibility (A11Y) ensuring consistency, scalability, and inclusivity.
Nice to have:
- Experience in health tech.
- Knowledge of AI and large language models (LLMs) for idea creation.
Responsibilities
- Design intuitive, user-centered experiences that empower users to understand their bodies and health.
- Collaborate with UX Researchers and Data Analysts to gather insights and validate designs.
- Support Product Managers and Design Leads in shaping initiatives and roadmaps.
- Partner with Content Designers to enhance content-driven experiences.
- Run discovery and ideation sessions such as design sprints and workshops.
- Develop end-to-end user journeys from prototypes to high-fidelity mockups.
- Advocate for accessibility to ensure inclusive and scalable designs for diverse user groups.
How We Work
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. The culture encourages debate, shared decisions, craft care, purposeful shipping, and raising the bar. The work environment is serious about results but light-hearted about people.
What You'll Get
- Competitive salary and annual reviews.
- Opportunity to participate in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
- Accelerated professional growth with world-changing work and learning support.
- Flexible office and home working, with up to 2 months per year working abroad.
- 5-week fully paid sabbatical at 5-year work anniversary.
- Flo Premium for friends and family and additional health, pension, and wellbeing perks.
Diversity, Equity and Inclusion
Flo is proud to be an equal opportunity employer that hires based on merit and skill. They welcome applicants from all backgrounds, communities, and identities. Applicants are encouraged to review the privacy notice for job applicants on their website.
How to Apply
Applicants are required to submit a portfolio link with their application, as applications without a portfolio cannot be reviewed.
The role requires applicants to be located in the UK and have the right to work there. Applicants are also asked about willingness to travel to the office twice a week and how they heard about Flo Health.
Applicants should confirm review of the privacy notice for job applicants and consent to being contacted about job opportunities for up to 3 years.
Application is completed through the Greenhouse platform with fields for personal and professional information, phone number, location, resume/CV, cover letter, and portfolio.