About Flo
Flo is the world s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it reached a $1B valuation in 2024 and continues accelerating growth.
It has 400M+ downloads, 75M+ monthly users, and 6M paid subscribers, offering the highest-rated experience in the App Store health category. The app is focused on building next-generation digital health powered by AI, privacy-first and clinically backed, to help users understand their bodies better.
The Job
The Design team focuses on creating the best user experience on the Flo app, consisting of data-informed researchers, innovators, content and design experts. This role comes with an opportunity to be part of building a world-class function in a hyper-growth startup environment.
As a Senior Product Designer in the User-Centric stream, you will design complete user journeys supporting women across every stage of health, from the first period to menopause. The focus is on crafting holistic experiences impacting millions of women.
Current projects include the perimenopause experience and score, GenAI-powered insights and chats, weight management, and the Well-being Score.
Your Experience
Must have:
- 6+ years experience designing digital products for web and mobile platforms.
- Portfolio showcasing strategic thinking, UX/UI design, clear problem-solving process, and measurable impact on users and business outcomes.
- Experience collaborating effectively with cross-functional teams and stakeholders.
- Passion for designing complex user journeys with strong attention to detail and effective communication of design decisions.
- Deep understanding of end-to-end design process from ideation to launch, working with engineers for high-quality implementation.
- Strong skills in Figma and common design tools, with experience in interactive prototypes (Protopie, Figma, After Effects preferred).
- Expertise in accessibility (A11Y), ensuring consistency, scalability, and inclusivity.
Nice to have:
- Experience in health tech.
- Knowledge of using AI and LLMs to create innovative ideas from scratch.
Responsibilities
Design intuitive, user-centered experiences empowering users to understand their health better.
Collaborate with UX Researchers and Data Analysts for insights and validation.
Support Product Managers and Design Leads in shaping initiatives and roadmaps.
Partner with Content Designers to enhance content-driven experiences.
Run discovery activities such as design sprints and workshops.
Develop end-to-end user journeys, from prototypes to high-fidelity mockups.
Advocate for accessibility (A11Y) and ensure inclusive scalable designs.
How We Work
Flo is a mission-led, product-driven team that moves fast and values ownership from brief to build to impact. They encourage debate and shared decisions, care about craft, and ship with purpose.
The culture demands commitment, resilience, and drive for better health outcomes.
What You'll Get
- Competitive salary and annual reviews
- Participation in performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay
- Accelerated professional growth and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends & family, plus health, pension, and wellbeing perks
Diversity, Equity, and Inclusion
Flo is an equal opportunity employer that values merit, skill, and what candidates bring to their roles. They welcome applicants from all backgrounds and identities.
How to Apply
Apply directly on the Flo Health Greenhouse jobs page for this position.
You need to submit your application with required information including portfolio, relevant experience, and responses to design-related questions as part of the application form.