Flo is the world27s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, Flo became the first product of its kind to reach a $1B valuation in 2024. With over 400 million downloads, 75 million monthly users, and 6 million paid subscribers, Flo focuses on delivering a clinically backed, privacy-first, and AI-powered digital health experience for its users.

Flo is seeking a Senior Performance Marketing Manager to join their team of 5. The role focuses on managing mobile app user acquisition campaigns and optimizing performance across platforms such as Facebook, TikTok, Snapchat, and others. The candidate will work closely with internal teams including privacy, AdTech, finances, product, analytics, creative studio, and external partners like MMPs, AdNetworks, and freelancers.

The senior manager will be responsible for end-to-end campaign setup, budget allocation, creative asset management, continuous monitoring, analysis, optimization of campaigns for KPIs, and identifying new opportunities for scaling and efficiency improvements.

Flo offers a mission-led, product-driven team environment with a fast-paced culture focused on ownership, craft, and impact. They emphasize resilience, commitment, and continuous growth through meaningful work and learning support.

Benefits include competitive salary with annual reviews, performance incentive scheme, paid holiday, sick leave, female health leave, enhanced parental leave, flexible working arrangements including hybrid office days and work abroad opportunities, a 5-week paid sabbatical at 5-year anniversary, Flo Premium subscription for friends and family, and additional health, pension, and wellbeing perks.

Flo is an equal opportunity employer welcoming applicants from all backgrounds, communities, and identities. Hiring decisions are based on merit, skill, and qualifications only.

Applications can be submitted through the Flo Health career site at Greenhouse. Candidates need to provide personal information including first name, last name, email, phone number, and location. A resume/CV and optional cover letter are required. Additional fields include LinkedIn profile, job referral source, ability to commute to London or Vilnius office twice a week, consent to be contacted about job opportunities for up to 3 years, and acknowledgment of the applicant privacy notice.

The application form includes voluntary self-identification questions pertaining to gender, ethnicity, veteran status, and disability status, which are optional and confidential.