Senior Marketing & Partnerships Manager
Posted on September 24, 2025 (about 2 hours ago)
About Flo
Flo is the world27s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024 and continues to grow.
With 6M paid subscribers and the highest-rated experience in the App Store's health category, Flo has spent 10 years earning trust at scale. Now it27s building the next generation of digital health 26ndash; AI-powered, privacy-first, clinically backed 26ndash; to help its users know their bodies better.
The Job
The Senior Marketing & Partnerships Manager plays a strategic and cross-functional role at Flo, leading marketing and partnership initiatives with healthcare professionals, medical organizations, and a global network of 140+ expert board members to strengthen Flo's credibility and visibility.
This hybrid role combines marketing, partnerships, and operations, working on projects such as co-creating content with top medical experts, launching global doctor engagement campaigns, representing Flo at international conferences, and shaping scalable workflows for high-impact collaborations with leading medical institutions.
The role involves close collaboration with Flo27s internal teams (Medical, Legal, Content, Product, Marketing) and external partners (experts, freelancers, influencers, and medical organizations) to deliver science-backed, marketing-driven initiatives supporting Flo27s mission to improve women27s health worldwide.
Responsibilities
Drive Marketing & Engagement Among Doctors
- Own and execute marketing strategies to grow awareness of Flo among doctors and healthcare professionals.
- Create and distribute engaging content for doctors, including newsletters, brochures, research summaries, and evergreen website content (SEO-optimized).
- Design and manage evergreen email campaigns, including automated flows and targeted re-engagement campaigns.
- Represent Flo at major global medical conferences: lead presence, connect with healthcare professionals, grow email base, and run post-event campaigns.
- Track and analyze campaign performance for continuous improvement.
Manage Expert Relationships
- Lead day-to-day engagement with Flo27s Expert Board to build collaboration, visibility, and loyalty.
- Oversee expert involvement in product reviews, PR campaigns, social media collaborations, and in-app content.
- Launch initiatives to strengthen expert collaboration and long-term engagement.
- Recruit new experts aligned with strategic priorities.
- Develop scalable workflows for expert onboarding, contracts, content reviews, and communications; manage contract negotiations, vendor agreements, invoices, and reporting.
Build & Grow Strategic Partnerships
- Own relationships with key medical organizations from negotiations to joint project delivery.
- Identify and propose new partnership opportunities to expand Flo27s reach and impact.
Experience
- 5+ years in marketing and/or partnerships roles.
- Proven track record in developing and executing successful marketing campaigns and communications.
- Excellent project management skills to lead complex initiatives across multiple teams and stakeholders.
- Strong relationship-building, negotiation, and communication skills.
- Experience with contract negotiation, vendor agreements, and invoice management.
- Proficiency with tools like HubSpot, Jira, Confluence, NetSuite, CMS platforms, and AI tools such as GPT for content and process optimization.
- Fluent English speaker with excellent written and verbal communication skills.
Salary
Salary range starts from 3500 EUR gross per month (may vary based on skills and experience).
Work Culture and Benefits
Flo is a mission-led, product-driven team that values fast, focused work and ownership from brief to impact. The culture encourages debate, shared decisions, craft, purposeful shipping, and high standards.
Employees work with serious yet light-hearted professionals, requiring commitment, resilience, and drive to achieve better health outcomes.
Benefits include competitive salary and annual reviews, participation in Flo27s performance incentive scheme, paid holiday and sick leave, female health leave, enhanced parental leave and pay, accelerated professional growth, flexible office and home working with up to 2 months abroad, 5-week paid sabbatical at the 5-year anniversary, Flo Premium for friends and family, and other health, pension, and wellbeing perks.
Diversity and Inclusion
Flo values diversity and inclusion, hiring based on merit and skills without bias. The company is an equal opportunity employer welcoming applicants from all backgrounds, communities, and identities. Relevant privacy policies for job applicants are linked on their website.
How to Apply
Please apply for this position through the application form provided on the job page at Flo Health's Greenhouse job board.