Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo focuses on building the next generation of digital health that is AI-powered, privacy-first, and clinically backed.

We are searching for a visionary Senior Marketing Data Scientist to strengthen our Marketing Analytics function. This role is key to transforming our understanding of user behavior, optimizing acquisition strategies, and driving sustainable growth. This position offers an opportunity to influence key business decisions alongside our leadership team.

Redefine Marketing Measurement by designing sophisticated attribution frameworks, building marketing mix models, and running experiments to identify performance drivers.

Bridge Product and Marketing by analyzing the entire user funnel from acquisition to retention and providing data-driven recommendations to improve marketing effectiveness, product journeys, and features.

Shape Predictive Modeling by collaborating with ML engineers on methodology selection, feature engineering, and model performance evaluation to reveal the lifetime value of users and guide smarter investments.

Uncover Hidden Patterns within user behavioral data, campaign touchpoints, and conversion journeys to develop nuanced customer segments and behavior profiles to power personalized marketing strategies.

Drive Experimentation by collaborating with performance marketing teams on experiments, lift studies, and incrementality tests to improve conversion rates and ROI continuously.

Challenge Assumptions by bringing data-driven insights to strategic conversations with senior leadership, including collaboration with the Director of User Acquisition, CMO, Analytics, and Finance leaders.

Experience applying data science to marketing challenges, including building predictive LTV models and marketing mix models for strategic decisions.

Strong foundation in statistical methods, experiment design, and data modeling focused on marketing performance optimization and channel mix interpretation.

Technical proficiency in Python and SQL, with preferred experience in Databricks environments.

Familiarity with data visualization and marketing analytics platforms such as Looker.

Intuitive understanding of digital marketing ecosystems and key metrics across channels.

Ability to translate complex analyses into compelling narratives to influence decision-makers.

Collaborative mindset thriving in fast-paced environments, working closely with product, marketing, finance, analytics, and engineering teams.

Mission-led, product-driven team culture that values speed, focus, ownership, debate, shared decision-making, craftsmanship, and continuous improvement. Commitment and resilience are essential.

Competitive salary with annual reviews, participation in performance incentive scheme, paid holiday and sick leave, female health leave, enhanced parental leave and pay for various parents, accelerated professional growth opportunities, flexible office and home working options including working abroad up to 2 months a year, 5-week paid sabbatical after 5 years, and Flo Premium for friends and family plus additional health, pension, and wellbeing perks.

Flo is an equal opportunity employer that values diversity and inclusion, hiring based on merit and skills without discrimination of any kind. They welcome applicants from all backgrounds, communities, and identities.

Please visit the job board page to submit your application through the provided form including details such as your name, email, phone, location, resume/CV, cover letter, and other requested information. Review the privacy notice for job applicants at https://flo.health/privacy-policy-for-job-applicants prior to applying.