About the Company
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, the company became the first product of its kind to reach a $1B valuation in 2024. Flo has 6M paid subscribers and the highest-rated experience in the App Store’s health category. They focus on building the next generation of digital health that is AI-powered, privacy-first, and clinically backed to help users better understand their bodies.
The Job
Flo is seeking a talented Motion Designer to join their dynamic Creative Studio team. This role involves working closely with User Acquisition (paid social), Brand, Marketing, and Growth teams to create visually compelling motion graphics that drive engagement and support the overall brand strategy. This position represents an exciting opportunity to develop skills and contribute to impactful marketing campaigns.
Your Experience
Must have:
- 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques
- Proficiency in Adobe After Effects and other motion design software
- Proficiency in Adobe CC
- Proficiency in Figma or similar software
- Strong understanding of animation principles and visual effects
- A strong eye for detail, with an understanding of brand guidelines and ability to maintain consistency across motion graphics
- Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers
- Understanding of basic performance marketing concepts (e.g., CTR, conversion rates)
- Ability to manage multiple design projects and meet deadlines in a fast-paced environment
- Excellent communication skills for clear and effective collaboration
- Curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling
- Experience in the tech or digital marketing industry
- Experience in the femtech, health, and wellbeing sector
- Familiarity with Cinema 4D or 3D motion design (a plus)
- Familiarity with app store optimization (ASO) creatives
- Basic understanding of user acquisition (UA) and CRM creatives
Responsibilities
- Boost motion design capacity within the Creative Studio team by quickly creating and animating motion graphics to address unplanned demand from the UA team
- Collaborate with the UA team to produce high-quality motion assets that meet urgent campaign needs and evolving priorities
- Adapt existing designs and create new iterations rapidly to support spontaneous creative requests, ensuring timely delivery of engaging motion graphics showcasing app features and user experiences
- Address localization requests to cover UA needs, ensuring motion graphics are relevant and effective across markets
- Support Growth Marketing by producing motion graphics for new releases including stories and emails
- Explore and integrate generative AI tools to streamline workflows, develop innovative video concepts, and contribute to a future-focused creative approach
Targets
- Contribute to user engagement with campaigns
- Deliver high-quality design work that aligns with brand goals and marketing objectives
Work Culture and Benefits
Flo is a mission-led, product-driven team that values speed, focus, ownership, and high standards. The team is committed and resilient, working seriously but with a lighthearted atmosphere. Benefits include competitive salary and annual reviews, participation in Flo’s performance incentive scheme, paid holiday and leaves, enhanced parental leave and pay, accelerated professional growth opportunities, flexible office and home working including up to 2 months working abroad, a 5-week fully paid sabbatical after 5 years, Flo Premium for friends & family, and other health, pension, and wellbeing perks.
Diversity, Equity, and Inclusion
Flo values differences and hires based on merit, skill, and role fit. They are an equal opportunity employer welcoming applicants from all backgrounds, communities, and identities with a strong commitment to privacy for job applicants.
How to Apply
Applications can be submitted via the application form on the Flo Health job board page. Candidates are requested to provide personal details, resume/CV, cover letter, LinkedIn profile (optional), portfolio (required), and answer specific questions related to their experience with After Effects, Premiere, Figma, and user acquisition videos. Candidates must confirm eligibility to work in the UK/Lithuania and their willingness to work in the office 2-3 times a week if applicable. By applying, candidates confirm they have reviewed the privacy notice for job applicants. Consent to be contacted about job opportunities by Flo Health for up to 3 years is also required.