About Flo
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024 and continues accelerating growth. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo is building the next generation of digital health – AI-powered, privacy-first, clinically backed, to help users know their bodies better.
Job Description
As a Growth Product Manager – Core Monetisation at Flo, you will own the strategy and execution of initiatives that directly maximise user lifetime value focusing on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth. You will collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and works closely with company product leadership to shape Flo’s monetisation roadmap and ensure pricing and paywall strategy remain benchmark-setting in the health and wellness space.
This role is pivotal in reinforcing Flo’s position as a global leader in health and fitness and as the world’s first fully digital female health unicorn.
Required Experience
Must have:
- Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
- Strong track record designing high-converting paywall experiences and personalising monetisation flows based on user segments.
- Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
- Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.
- Deep expertise in A/B testing and experimentation, validating assumptions and translating results into actionable monetisation improvements.
- Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
- Excellent analytical and problem-solving skills, with ability to translate data into insights and make informed decisions.
- Comfortable working in a fast-paced, high-experiment environment with shifting priorities and competing demands, thriving in dynamic settings and energised by experimentation at scale.
Nice to have:
- Experience managing monetisation for a B2C app.
- Experience with monetisation automation and machine learning techniques.
Responsibilities
- Analyse and identify opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
- Define and implement pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo’s business goals and market dynamics.
- Design and optimise paywall experiences and other monetisation mechanics to maximise conversion rates and deliver seamless, high-performing upgrade journeys.
- Develop and execute targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
- Partner closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy.
- Oversee management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
- Act as Flo’s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.
Work Environment and Benefits
Flo is a mission-led, product-driven team moving fast with focused ownership from brief to build to impact. The culture encourages debate, shared decisions, commitment, resilience, and drive for better health outcomes.
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through impactful work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends and family, plus more health, pension, and wellbeing perks
Diversity, Equity and Inclusion
Flo hires based on merit, skill, and contributions, welcoming applicants from all backgrounds, communities, and identities. They emphasize equality and provide a privacy notice for job applicants available on their website.
How to Apply
Apply via the job board's application form by submitting your personal information and resume. The application process includes several mandatory fields and a few optional ones such as LinkedIn profile. Candidates are asked relevant experience questions and to confirm eligibility to work in the UK or Lithuania.