About Flo
Flo is the world's #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, the company reached a $1B valuation in 2024. With 400M+ downloads, 75M+ monthly users, and 6M paid subscribers, Flo offers the highest-rated experience in the App Store's health category. The platform is building the next generation of digital health that's AI-powered, privacy-first, and clinically backed to help users know their bodies better.
The Job
Flo is looking for a Google Ads Specialist to join their team of 5, with 4 based in Vilnius. The role involves managing Google Ads campaigns end-to-end, optimizing performance, and collaborating with teams like privacy, product, and creative to scale campaigns and improve results. The team is a key pillar to growth, running, controlling, and optimizing high-quality creative media daily to sustain successful user base growth since 2015.
Your Experience
Must have:- 5+ years experience in digital marketing, with at least 3 years specializing in Google Search Ads.
- Proficiency in Google Ads, Google Analytics, and other relevant tools.
- Strong understanding of bidding strategies, attribution models, and keyword management.
- Experience working with Google Ads API and automation tools.
- Advanced data analysis and problem-solving skills, with the ability to interpret complex data sets and translate them into actionable strategies.
- Understanding of GDPR, CCPA, and other privacy regulations.
- Strong copywriting skills to craft engaging and high-performing ad creatives.
- Excellent communication and collaboration skills, self-motivated, detail-oriented, and results-driven.
Responsibilities
- Manage end-to-end campaign setup including keyword research, budget allocation, and creative assets management (ad copies, creative requests).
- Develop placements beyond search.
- Continuously monitor, analyze, and optimize campaigns for KPIs like RoAS, CPA, and LTV.
- Collaborate with teams including privacy, AdTech, finances, product, analytics, creative studio, and others.
- Present regular performance reports and strategic recommendations to stakeholders.
- Stay updated on the latest Google Ads trends, tools, and best practices.
- Identify and test new opportunities for scaling campaigns and improving efficiency.
How We Work
Flo operates as a mission-led, product-driven team. The team moves fast, stays focused, takes ownership, encourages debate, shares decisions, cares about craft, ships with purpose, and always raises the bar. The work environment values commitment, resilience, and determination to achieve better health outcomes.
What You'll Get
Competitive salary and annual reviews, participation in Flo's performance incentive scheme, paid holiday, sick leave, female health leave, enhanced parental leave, accelerated professional growth, flexible office and remote work with up to 2 months working abroad, 5-week fully paid sabbatical at 5-year anniversary, Flo Premium for friends and family, and various health, pension, and wellbeing perks.
Diversity, Equity and Inclusion
Flo is an equal opportunity employer that values diversity, equity, and inclusion. Hiring is based on merit, skill, and what candidates bring to the role. The company welcomes applicants from all backgrounds, communities, and identities. Privacy notice for job applicants is available on their website.