Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, Flo became the first product of its kind to reach a $1B valuation in 2024. The app has 6M paid subscribers and the highest-rated experience in the App Store’s health category. Flo is focused on building the next generation of digital health—AI-powered, privacy-first, clinically backed—to help users know their bodies better.

Flo is looking for a Creative Strategist (Video) in their paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that not only get noticed but also move people. This role involves turning performance data into fresh breakthrough creative concepts that capture attention and drive results. The strategist sits at the intersection of data, psychology, and storytelling—analyzing what works, ideating what’s next, and directing others to bring it to life.

Develop strategic creative concepts for paid video campaigns across social platforms. Analyze performance data such as CTR, CR, ROAS, and engagement to identify insights and opportunities. Write sharp creative briefs that translate insights into clear direction for designers, writers, and video editors. Partner with UA and growth teams to test hypotheses and scale effective campaigns. Review and optimize creative iterations, ensuring every asset aligns with brand and business goals. Spot patterns, trends, and cultural moments to inform future campaigns. Guide the creative process end-to-end, from concept through execution and analysis.

Must-have: 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g., Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager). A portfolio demonstrating data-driven creative concepts that delivered measurable results. Deep understanding of paid social creative performance and testing methodologies. Strong communication skills to translate insights into compelling creative directions. Fluency in English with the ability to craft ideas for a global audience, especially US. Familiarity with creative production workflows without being hands-on in editing tools. Proficiency with project management tools like Jira, Confluence, and Google Workspace. Curiosity for new formats, cultural trends, and emerging AI creative tools. An obsession with results. Nice-to-have: Familiarity with budgeting and resource allocation for creative projects. Experience working collaboratively with creative partners such as writers, motion designers, and video editors.

Growth in video creative's contribution as a driver of paid UA success. Consistent improvement in key video creative performance metrics including ROAS, CTR, conversion rates, and engagement. Tangible impact on overall paid UA campaign growth and ROI.

Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. The culture encourages debate, shared decisions, and a commitment to craft and purposeful shipping. The team values commitment, resilience, and drive to achieve better health outcomes.

Competitive salary and annual reviews. Opportunity to participate in Flo’s performance incentive scheme. Paid holiday, sick leave, and female health leave. Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents. Accelerated professional growth through impactful work and learning support. Flexible office and home working with up to 2 months a year working abroad. 5-week fully paid sabbatical at 5-year anniversary. Flo Premium for friends and family plus additional health, pension, and wellbeing perks.

Flo hires based on merit, skill, and what the candidate brings to the role, welcoming applicants from all backgrounds, communities, and identities. Flo is proud to be an equal opportunity employer. Applicants are encouraged to read the privacy notice for job applicants on Flo's website.