Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, Flo became the first product of its kind to reach a $1B valuation in 2024. It has over 400M downloads and 75M+ monthly users with 6M paid subscribers. The app is AI-powered, privacy-first, and clinically backed to help users understand their bodies better.

Flo is seeking a Creative Strategist to apply strategic, managerial, and creative skills into meaningful marketing campaigns that contribute to pivotal health solutions.

Must have:

• Mastery in English and ability to collaborate effectively with diverse teams.
• Minimum 2 years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager with substantial creative production experience.
• A compelling portfolio showing the journey from idea to execution covering a broad range of content.
• Deep understanding of key marketing metrics (CTR, CR, etc.) and ability to analyze and make data-driven decisions.
• Proficiency with project management tools including Jira, Confluence, Google Calendar & Sheets, Miro, and understanding of creative production processes.

Nice to have:

• Familiarity with marketing performance metrics and ability to apply them to design decisions.
• Engagement with latest industry trends and emerging design technologies.
• Previous mentoring or leadership experience within a design team.

Responsibilities include:

• Driving creation and oversight of marketing assets ensuring alignment with marketing goals and brand guidelines.
• Crafting creative briefs for Paid UA, ASO, ASA, and Growth initiatives based on strategic hypotheses.
• Leading small-to-medium design projects ensuring timely delivery and management of budgets and resources.
• Collaborating with marketing teams and creative leads including writers, graphic designers, illustrators, and motion designers.
• Overseeing video and photo production from planning to post-production ensuring project alignment and brand consistency.
• Providing feedback and maintaining quality and consistency of creative outputs.
• Analyzing effectiveness of marketing assets and campaigns to optimize future projects using data insights.

Targets:

• Enhancing engagement with new and existing audiences through strategic and creative marketing initiatives.
• Driving improvements in campaign effectiveness measured by relevant KPIs.

London salary range: £58,000 - £70,000 GBP gross per year
Vilnius salary range: €3,400 - €3,800 EUR gross per month

Flo is mission-led and product-driven, emphasizing fast movement, focus, ownership, debate, shared decisions, and craftsmanship. The team values commitment, resilience, and drive for better health outcomes.

• Competitive salary and annual reviews
• Performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay
• Accelerated professional growth and learning support
• Flexible work with up to 2 months abroad working option
• 5-week sabbatical after 5 years
• Flo Premium for friends & family and additional health, pension, and wellbeing perks

Flo embraces diversity and hires based on merit, skill, and contribution without bias. It is an equal opportunity employer welcoming applicants from all backgrounds and identities.

Interested candidates can apply via the job page form. The application requires personal details, resume/CV, cover letter, and responses to various questions related to acquisition campaigns, UA and ASO asset production, paid acquisition channels, and portfolio. Candidates should confirm agreement with the privacy notice.