About the company
Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024 and continues accelerating growth.
With 6M paid subscribers and the highest-rated experience in the App Store's health category, Flo has earned trust at scale over 10 years. Currently building the next generation of digital health with AI-powered, privacy-first, and clinically backed features to help users understand their bodies better.
Job Description
Flo seeks a Content Lead for the in-app content team who has innovative content ideas, passion, and skills to lead a team toward a clear vision. This fast-paced, collaborative team includes content, product, visual, medical, and analytical professionals tasked with driving repeat engagement with the app.
The ideal candidate is an expert in understanding user needs and leading their team to deliver them, whether experienced in content for product-led companies or apps or eager to transfer those skills to a new context. The role offers an exciting opportunity to influence how couples engage with Flo.
Your Experience - Must have:
- Previous content leadership experience at project level or senior roles, ability to inspire and motivate a talented content team in a high-pressure environment, and grow team members to retain talent.
- Skilful planning and diplomacy to get great content ideas built, scaled, and released.
- Strong understanding of how content creation fits within the broader business context, including pitching content ideas aligned with company objectives and adapting swiftly to business needs.
- Ability to lead and drive creative projects involving multidisciplinary teams, effectively communicating paths forward to senior stakeholders.
- Confidently organizing, leading, and facilitating sessions and presentations around content planning, ideation, and production.
- A portfolio demonstrating highly engaging multi-format content including written, audio, video, infographic, and viral social media content; demonstrated experience with medically credible yet engaging written health content.
- Extensive network of freelance video scriptwriters and senior content editors for team building.
- Data-driven mindset to analyze content performance and plan improvements.
- Active ideation participation skills and the ability to train teams on ideation processes.
- Experienced in managing complex content projects end-to-end, multitasking, and maintaining composure under pressure.
- Growth mindset open to giving and receiving feedback and proactive in closing knowledge and skill gaps.
- Readiness to deputize for the Content and Creative Director and proactively identify and pitch content or process improvements.
- Strong understanding of differences between app content and other mediums.
- Experience with health content and ability to make complex health information accessible and engaging.
Your Experience - Nice to have:
- Experience in content roles within product companies, especially apps.
- Experience with Agile methodology.
- Start-up environment experience.
- Familiarity with Looker, Jira, Figma, Miro, and/or Contentful.
Responsibilities:
- Lead a team of content creators in conceptualizing, delivering, and scaling content for couples' audience.
- Ensure content metrics meet ambitious business goals.
- Create release-ready content passing editorial, medical, and legal checks, meeting user needs.
- Check content performance and suggest improvements.
- Present work and learnings to wider teams.
- Run ideation sessions and workshops to share knowledge and skills.
- Develop a roster of talented freelance content creators aligned with Flo's mission.
How We Work
Flo is mission-led, product-driven, moves fast, stays focused, and encourages debate and shared decision-making. The company values craft, purpose, and continuous improvement and expects commitment, resilience, and drive from its employees for better health outcomes.
What You'll Get
- Competitive salary and annual reviews
- Participation in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for various parental types
- Accelerated professional growth through impactful work and learning support
- Flexible office and home working with the ability to work abroad up to 2 months a year
- 5-week fully paid sabbatical at 5-year work anniversary
- Flo Premium for friends & family plus additional health, pension, and wellbeing perks
Diversity, Equity and Inclusion
Flo embraces differences and hires based on merit, skill, and what candidates bring to the role regardless of background. The company is an equal opportunity employer welcoming applicants from all communities and identities.
How to Apply
Please visit the job application page at Flo Health on Greenhouse and submit your application by filling out the required fields including your CV/Resume, cover letter, portfolio or work examples, and answer the eligibility and willingness questions as prompted.
Ensure to confirm you are eligible to work in the UK and are willing to travel into the office twice a week as part of the application process. You may also share your LinkedIn profile if you have one.
By applying, you confirm having reviewed the privacy notice for job applicants at https://flo.health/privacy-policy-for-job-applicants.