About Flo
Flo is the world27s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, Flo became the first product of its kind to reach a $1B valuation in 2024, with 400M+ downloads and 75M+ monthly users.
Flo has 6M paid subscribers and the highest-rated experience in the App Store27s health category. The company is building the next generation of digital health powered by AI, privacy-first, and clinically backed to help users better understand their bodies.
The Job
The Content Design Lead will lead the User Centric product teams focusing on solving problems and making a difference in people27s lives, while supporting others in doing the same. Leading a team of content designers, the role requires prioritizing delivery and developing the content design community at Flo.
The role demands adaptability, speed, and accuracy in a dynamic, fast-paced environment. Decision making with urgency while maintaining high-quality outcomes is essential.
The Content Design Lead responsibilities include conceiving, delivering, and scaling engaging user experiences for the female health audience, ensuring scalable design solutions adapt to the growing user base and evolving product goals, and producing release-ready user experiences that meet content, medical, and legal standards.
They will analyze performance and business impact, suggest and plan improvements, run ideation sessions and workshops, develop a culture of design excellence, and collaborate closely with product managers, developers, researchers, content teams, and stakeholders in medical, legal, and editorial departments.
Targets include hitting delivery goals, increasing average revenue per user, improving conversion rates, boosting engagement, demonstrating data-backed improvements, aligning with cross-functional teams, suggesting innovations to drive audience acquisition and engagement, and fostering a positive and collaborative team environment.
Your Experience
Must have:
- Previous leadership experience leading teams creating user-centric, data-driven digital experiences.
- Ability to inspire and motivate a high-performing team in a fast-paced, high-pressure environment.
- Strong relationship-building and influencing skills with senior stakeholders including product managers, researchers, analysts, engineers, legal, and marketing.
- Portfolio showcasing data and research-driven content design delivering high-quality user experiences.
- Hands-on experience with A/B testing, iterative design, and experimentation for user journey and conversion optimization.
- Experience reviewing and improving others27 content.
- Proficiency in design tools such as Figma and Sketch, understanding of design systems and workflows.
- Clear presentation and communication skills across all stakeholder levels.
- Contributed to design standards, systems, and processes.
- Understanding of content design's role in the broader business context and advocacy for its inclusion in workflows.
- Growth mindset with openness to feedback and learning.
- Ability to manage multiple strategies, objectives, relationships, and adapt to shifting priorities.
Nice to have:
- Experience working with large language models (LLMs) and generative AI tools.
- Experience in consumer health apps.
- Start-up experience.
How We Work
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. Debate is encouraged, decisions are shared, and quality is a priority. The team is committed, resilient, and driven to improve health outcomes.
What You'll Get
- Competitive salary and annual reviews
- Opportunity to participate in Flo27s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through impactful work and learning support
- Flexible office plus home working with up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends and family, plus other health, pension, and wellbeing perks
Diversity, Equity and Inclusion
Flo values diversity and is an equal opportunity employer hiring based on merit, skills, and what applicants bring to the role. Applicants from all backgrounds, communities, and identities are welcomed. Privacy notice for job applicants is available on Flo's website.