Flo is the world’s #1 health app on a mission to build a better future for female health. With 400M+ downloads, 75M+ monthly users, and backed by a $200M investment led by General Atlantic, Flo became the first product of its kind to reach a $1B valuation in 2024. With 6M paid subscribers, it offers the highest-rated experience in the App Store’s health category, building the next generation of digital health that is AI-powered, privacy-first, and clinically backed.

The Commercial Content Design team focuses on ensuring users know the value of Flo Premium. They are data-informed researchers, innovators, content and design experts who focus on the execution and validation of the platform and features. The role is for a Content Design expert who leads human-centered experiences delivering business results, balancing hands-on delivery with advocacy, coaching, and driving consistency and quality across the product and service.

The team consists of talented and ambitious Content Designers who design UX content with a growth mindset. They aim to create content that explains Flo’s value and convinces users to convert to Flo Premium. They work closely with Commercial Product Designers, UX Researchers, Analysts, Product Managers, Growth Marketing Managers, and Product Marketing Managers.

Must have experience designing content that promotes growth at scale. Strong people management experience preferred, managing teams of 3+ and coaching content designers from junior to senior levels. Experience creating and optimizing content delivery processes and working in a commercial environment influencing revenue. Leadership, communication skills, product thinking, human-centered design approach, knowledge of interactive prototypes, composition, color, interaction design principles, competence in Figma and design tools, and mobile app experience are required.

The role involves helping Content Designers design UX content to encourage conversion to Flo Premium, identifying opportunities for Content Design to add business value, guiding wire-framing and prototyping, storytelling, influencing cross-stream and C-level levels, product vision definition, co-design with Product Designers, leading team initiatives, evolving concepts, offering feedback, initiating team activities, engaging in research and heuristic analysis, assessing team skills, presenting work, advocating for quality and accessibility, building cross-functional relationships, managing the team, and hiring and training specialized Content Designers.

Flo is mission-led, product-driven, fast-moving, and ownership-focused. They value craftsmanship, purposeful shipping, and constant improvement. The culture requires commitment, resilience, and drive for better health outcomes.

The package includes a competitive salary with annual reviews, performance incentives, paid holiday, sick leave, female health leave, enhanced parental leave, professional growth opportunities, flexible office and home working options including time abroad, a 5-week fully paid sabbatical after 5 years, Flo Premium for friends and family, and more health, pension, and wellbeing perks.

Flo is an equal opportunity employer that values differences and hires based on merit and skill. They welcome applicants from all backgrounds and identities and maintain a privacy notice for job applicants.