About the company
Flo is the world’s #1 health app dedicated to female health, with over 400M downloads and 75M monthly users. It is backed by a $200M investment led by General Atlantic and reached a $1B valuation in 2024. The app has 6M paid subscribers and is highly rated in Apple's health category, with a focus on AI-powered, privacy-first, and clinically backed digital health solutions.
Job Description
The Content Design Lead will lead a team creating user-centric, data-driven digital content to drive engagement with Flo's app. They will inspire and motivate the team, collaborate with senior stakeholders across various departments, and use data and user research to optimize user journeys and conversion rates. The role requires hands-on experience with A/B testing, iterative design processes, and content review, as well as proficiency in design tools like Figma and Sketch.
Responsibilities include leading content designers, ensuring scalable and release-ready user experiences aligned with medical and legal standards, analyzing performance impact, running workshops, fostering design excellence, and advocating for content design's role within the company. Targets involve delivery goals, user experience improvements, stakeholder alignment, and creating an inclusive team culture.
Experience Requirements
Must Have:
- Previous leadership role in user-centric, data-driven digital experience teams
- Experience motivating teams in high-pressure environments
- Proven ability to influence senior stakeholders
- Portfolio demonstrating data-driven content creation
- Experience with A/B testing and iterative design
- Content review and improvement skills
- Proficiency in design tools and systems
- Clear communication of design decisions
- Contribution to design standards and processes
- Understanding of content design in business contexts
- Growth mindset and adaptability
Nice to Have:
- Experience with large language models (LLMs) and generative AI tools
- Background in consumer health apps
- Start-up experience
Company Culture and Benefits
Flo is mission-led and product-driven, moving fast with a focus on ownership and quality. The company values commitment, resilience, and the pursuit of better health outcomes.
Benefits include competitive salary with reviews, performance incentives, paid leave including female health leave, enhanced parental leave, professional growth opportunities, flexible working including remote options and sabbaticals, premium app access for family and friends, and various health, pension, and wellbeing perks.
Diversity, equity, and inclusion are deeply embedded, with merit-based hiring and a welcoming environment for all backgrounds.
Salary
Annual Salary Range: £75,000 - £85,000 GBP (varies by skills and experience)