Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024. With over 6 million paid subscribers and the highest-rated experience in the App Store’s health category, Flo has earned trust at scale over a decade. It is building the next generation of digital health powered by AI, privacy-first, and clinically backed to help users understand their bodies better.

Flo is looking for a creative and enthusiastic Content & Community Executive to join the Social Growth team. The role involves creating engaging content, managing community interactions, and scaling the social media presence across platforms like TikTok and Instagram. The executive will own day-to-day content output and audience engagement within one or more verticals, working closely with the team to deliver creative that builds brand love, fuels discovery, and drives user growth.

Must have 2–3+ years in content creation, community management, or social media marketing. Proven ability in short-form video content creation and comfort on camera are required. Strong understanding of TikTok, Instagram and social media culture, experience managing comments and community DMs, and proficiency in video editing tools like CapCut. Excellent organization, time management, and clear English communication skills are essential.

Nice to have experience in wellness, health, or lifestyle sectors; familiarity with social media publishing tools; creative storytelling ability; and adaptability to fast-paced environments.

Responsibilities include creating, shooting, and appearing in content for organic and paid channels across TikTok and Instagram, collaborating with the Social Content Manager, tracking social trends, editing videos with appropriate tools, and managing content scheduling and publishing.

Community management duties include daily interactions, proactive engagement, trend and feedback flagging, linking social community to support teams, and fostering a positive loyal community.

Targets include supporting consistent weekly content delivery, community engagement across social channels, contributing to social-led growth and user acquisition, and maintaining high community satisfaction and positive brand sentiment.

Flo operates as a mission-led, product-driven team valuing fast movement, focus, ownership, and shared decision-making. The team values resilience and commitment to better health outcomes.

Benefits include competitive salary with annual reviews, performance incentive schemes, paid leave including female health leave, enhanced parental leave, professional growth opportunities, flexible work arrangements, sabbaticals, and various health and wellbeing perks.

Flo is an equal opportunity employer that values diverse backgrounds, communities, and identities. Hiring is based on merit and skill only. They provide a privacy notice for applicants.

Interested candidates can apply directly through the job application form provided on the job page. The application requires personal information, resume/CV, and optionally a cover letter along with responses to voluntary self-identification surveys.

Applicants will be asked about their availability for hybrid working, where managers come into the office twice a week and teams decide individual schedules. The company requests consent to contact about job opportunities for up to 3 years and confirmation that applicants have reviewed the privacy notice.