About Flo:
Flo is the worlds #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024. With over 400M downloads and 75M monthly users, including 6M paid subscribers, Flo has the highest-rated experience in the App Store's health category. It focuses on AI-powered, privacy-first, clinically backed digital health solutions to help users understand their bodies better.
The job
The ASO Lead will manage Flos strategy across app stores and organic search globally to increase visibility, maximize traffic, and innovate marketing funnels. The role involves leading a high-performing team and driving cross-functional initiatives for sustainable growth, reporting to the Director of User Acquisition.
Responsibilities
- Develop and deliver a robust ASO strategy across key markets.
- Grow traffic and revenue from organic channels for short- and long-term growth.
- Build, lead, and grow a strong team of ASO experts.
- Lead and nurture relationships with other teams to enhance Flo’s store presence.
- Stay updated on the latest ASO and digital marketing trends and best practices.
- Manage relationships between Flo, Apple, and Google to strengthen store presence.
- Develop and deliver cross-functional Ratings strategy to ensure high star ratings on iOS and Google Play.
- Report performance to stakeholders regularly.
Required Experience
- 5+ years of ASO experience with 2+ years managing an ASO team.
- Proven track record of growing organic traffic for a top-grossing app in multiple regions.
- Strong analytical skills, strategic thinking, and hands-on attitude.
- Strong understanding of app store algorithms on iOS and Android platforms.
- Proficiency with ASO tools such as SplitMetrics, AppFollow, AppTweak, Sensor Tower.
- Experience in team management and driving high team performance and satisfaction.
- Collaboration experience with tech, creative, and paid marketing teams.
- Experience working with Apple and Google on featuring opportunities and insights.
- Experience using AI tools like ChatGPT, Midjourney, Google AI Studio to improve marketing workflows.
- Experience implementing rating strategies across Apple and Google stores.
Preferred Skills
- Experience in the Health & Fitness Category.
- Familiarity with developer consoles.
- Product marketing, brand/PR, or SEO experience.
Working Culture and Benefits
- Competitive salary and annual reviews.
- Participation in Flo's performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
- Accelerated professional growth and learning support.
- Flexible office and home working, with up to 2 months a year working abroad.
- 5-week fully paid sabbatical at 5-year anniversary.
- Flo Premium for friends & family, with health, pension and wellbeing perks.
Diversity, Equity, and Inclusion
Flo is an equal opportunity employer that hires based on merit and skill, welcoming applicants from all backgrounds.
Application Process
Please apply through the official job page on Greenhouse. Complete the application form providing your personal information, resume, cover letter, salary expectations, notice period, LinkedIn profile if available, and confirmation regarding your suitability for the Lithuania-based position and willingness to travel to the office twice a week.
Additional Notes
The job application includes demographic questions to support diversity and inclusion efforts.