User Engagement Team Lead
Posted on November 10, 2025 (about 2 hours ago)
Company Overview
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024. The app has 6M paid subscribers and the highest-rated experience in the App Store’s health category, continuously building next-generation digital health powered by AI, privacy-first, and clinically backed features.
The Job
The role is for a Lead on Flo’s User Engagement team to drive how millions of users discover, adopt, and return to the right features and products. It sits at the intersection of Product and Marketing, owning strategy for guiding users through CRM channels (push notifications, email) and in-app placements. The role combines management, strategic thinking, and hands-on execution, managing 1-2 direct reports while launching experiments.
This is a highly metrics-driven role requiring creating a metrics framework for measuring user engagement and retention, covering subscription revenue, feature adoption, retention, and CRM performance, and using data to refine user engagement.
Success in this role looks like
- Seamless, personalised, and impactful campaigns and in-app placements.
- Improved feature adoption rates, subscription revenue, and retention metrics.
- A clear and widely adopted metrics framework for user engagement across the team.
- A small but effective team delivering measurable results.
Your Experience
Must Have
- Proven experience leading user engagement, lifecycle, or CRM initiatives in a product-led organization.
- Management experience (1–2 direct reports minimum) with team scaling ability.
- Strong hands-on operator with a strategic mindset comfortable with campaign details, analytics tools, and product flows.
- Excellent collaboration skills, fluent in Product and Marketing communication.
- Highly data-driven and metrics-focused, with KPI definition, dashboard building, and product analytics decision experience.
- Expertise with CRM tools, push/email platforms, and A/B testing.
Nice to Have
- Experience in healthtech.
- Familiarity with experimentation platforms and lifecycle automation systems.
- Background in cross-functional, globally distributed teams.
Responsibilities
- Own engagement strategy: Design and execute strategies for users to discover and adopt valuable features and products.
- Blend CRM and Product levers: Optimize push notifications, email campaigns, and in-app placements to deliver personalized journeys.
- Lead a small team: Manage, coach, and grow 1–2 specialists, fostering operational excellence and professional development.
- Partner across functions: Collaborate with Product Managers, Analysts, and Marketing to align engagement initiatives with product strategy and brand voice.
- Be hands-on: Operate in campaign tools, dashboards, and analytics, actively building and testing.
- Champion metrics: Develop and maintain a robust measurement framework that captures revenue impact, adoption, retention, and CRM effectiveness.
- Test and iterate: Run A/B and multivariate tests to refine messaging, timing, and placement strategies.
Work Culture
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership. The culture encourages debate, shared decisions, craftsmanship, purposeful shipping, and constantly raising the bar. The team values commitment, resilience, and drive to achieve better health outcomes.
Benefits
- Competitive salary and annual reviews.
- Performance incentive scheme participation.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
- Accelerated professional growth through impactful work and learning support.
- Flexible office and home working, up to 2 months per year working abroad.
- 5-week fully paid sabbatical at 5-year anniversary.
- Flo Premium for friends & family, plus health, pension, and wellbeing perks.
Diversity, Equity, and Inclusion
Flo values differences, hiring based on merit and skill, welcoming all backgrounds, communities, and identities. They are an equal opportunity employer. Privacy notice for job applicants is available on their website.
How to Apply
Please visit the job application page on Flo's Greenhouse job board to apply for the User Engagement Team Lead position. Fill out the application form with required fields including personal details, resume/CV, cover letter, and other requested information. Submit the application through the portal.