User Engagement Team Lead
Posted on October 10, 2025 (about 5 hours ago)
Job Summary
Flo is the world’s #1 health app focused on female health with over 400M downloads and 75M+ monthly users. Backed by a $200M investment and valued at $1 billion in 2024, Flo is expanding its team to build next-generation AI-powered, privacy-first, clinically backed health products.
The User Engagement Team Lead will own the strategy for driving user discovery, adoption, and retention of Flo’s features and products through CRM channels (push notifications, email) and in-app placements. This role combines management, strategic thinking, and hands-on execution, managing 1-2 direct reports and launching experiments.
Key Responsibilities
- Own engagement strategy: Design and execute strategies guiding users to discover and adopt valuable features and products.
- Blend CRM + Product levers: Optimize push notifications, email, and in-app placements for personalized user journeys.
- Lead a small team: Manage, coach, and grow 1-2 specialists, fostering operational excellence and professional development.
- Partner across functions: Collaborate with Product Managers, Analysts, and Marketing teams to align engagement initiatives with product strategy and brand voice.
- Be hands-on: Operate directly in campaign tools, dashboards, and product analytics, not just directing but actively building and testing.
- Champion metrics: Develop and maintain a measurements framework capturing revenue impact, adoption, retention, and CRM effectiveness.
- Test and iterate: Run A/B and multivariate tests to refine messaging, timing, and placement strategies.
Required Qualifications
- Proven experience leading user engagement, lifecycle, or CRM initiatives in a product-led organization.
- Management experience (1-2 direct reports minimum) with the ability to scale a team.
- Strong hands-on operator with strategic mindset, comfortable with campaign details, analytics tools, and product flows.
- Excellent collaboration skills, fluent in Product and Marketing communication.
- Highly data-driven and metrics-focused with experience in KPIs, dashboards, and product analytics.
- Expertise with CRM tools, push/email platforms, and A/B testing.
Preferred Qualifications
- Experience in healthtech.
- Familiarity with experimentation platforms and lifecycle automation systems.
- Background in cross-functional, globally distributed teams.
Company Culture and Benefits
Flo is mission-led, product-driven, values fast, focused ownership, and encourages collaboration and high standards. Benefits include competitive salary with annual reviews, performance incentives, paid leave, professional growth opportunities, flexible working including up to 2 months abroad, sabbatical, and health perks.
Diversity and Inclusion
Flo is an equal opportunity employer committed to diversity, equity, and inclusion. Hiring is merit-based without discrimination, welcoming applicants from all backgrounds.
Application Process
Apply through the official Flo Health job board on Greenhouse. Fill out the required fields in the application form, including personal details, resume, and cover letter attachments. Respond to demographic and voluntary self-identification questions if you choose. Provide information about office commute preferences and consent to job opportunities contact.
Contact Information
Further details and privacy notice for job applicants are available on Flo Health's website. The privacy notice can be reviewed at https://flo.health/privacy-policy-for-job-applicants. Use the Greenhouse job board to submit your application.