User Acquisition Manager (Mobile)
Posted on August 11, 2025 (2 days ago)
The job
Flo is the worlds #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 and were not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Stores health category, weve spent 10 years earning trust at scale. Now, were building the next generation of digital health AI-powered, privacy-first, clinically backed to help our users know their body better.
What Youll Be Doing
Youll be responsible for:
- Planning, executing, and analyzing user acquisition campaigns across performance channels
- Ensuring marketing campaigns drive high-quality users efficiently, with a focus on ROAS and scalability
- Identifying platform trends and best practices and applying them to campaigns
- Collaborating cross-functionally to foster product growth
- Briefing the creative team to produce top-performing assets
- Monitoring, tracking, and reporting key metrics
- Driving experimentation with marketing partners
Your Experience
Must have:
- 2+ years of performance marketing experience in mobile user acquisition across multiple platforms (e.g., Facebook Ads, Google Ads, Snapchat, Twitter Advertising)
- Hands-on, in-depth experience executing programmatic ad buys on at least one mobile demand-side platform (e.g., Moloco, AppLovin, Appier, Bidease)
- Experience running UA campaigns internationally
- Deep understanding of mobile and web attribution models (e.g., SKAN, AppsFlyer)
- Strong analytical and Excel skills (Pivot Tables, VLOOKUP, logical expressions)
- Effective communication and presentation skills to explain the results of marketing campaigns
- Ability to coordinate multiple projects with competing deadlines while maintaining attention to detail
- Experience using AI tools (e.g., ChatGPT, Midjourney, Google AI Studio) to enhance marketing workflows or ideation;
- Proficiency in English (upper-intermediate or advanced)
Nice to have:
- Experience in Health Tech
- Experience with data aggregation tools such as Funnel.io or Fivetran
- Experience with Google Tag Manager and GA4
How we work
Were a mission-led, product-driven team. We move fast, stay focused and take ownership from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
Youll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
- Competitive salary and annual reviews
- Opportunity to participate in Flos performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role nothing else. Were proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Salary
The salary range for this position in Vilnius, Lithuania starts from 3500 gross per month.
Apply for this job
Applicants are required to submit their first name, last name, email, location (city), resume/CV, and cover letter. Candidates should confirm salary expectations, notice period, and ability to commute to the Vilnius office 2-3 days a week. They also need to confirm that they have used AI tools to improve marketing workflow, consent to be contacted about job opportunities for up to 3 years, and agree that they have reviewed the privacy notice for job applicants available at https://flo.health/privacy-policy-for-job-applicants.