User Acquisition Manager (Google Ads, Web)
Posted on September 10, 2025 (about 3 hours ago)
Job Description
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024, with 400M+ downloads and 75M+ monthly users.
With 6 million paid subscribers and the highest-rated experience in the App Store’s health category, Flo focuses on building the next generation of digital health that is AI-powered, privacy-first, and clinically backed.
The Job
The User Acquisition Manager will be responsible for planning, executing, and analyzing user acquisition campaigns across performance channels, focusing on ROAS and scalability to drive high-quality users efficiently.
Key responsibilities include collaborating cross-functionally for product growth, briefing the creative team, monitoring and reporting key metrics, and driving experimentation with marketing partners.
Your Experience
Must have:
- 3+ years of web user acquisition performance marketing experience, preferably in high-growth environments
- Expert-level experience managing Google Ads campaigns
- Proven ability to optimize campaigns for ROAS, CPA, and LTV
- Hands-on experience with conversion tracking tools such as Google Tag Manager and GA4
- Strong analytical skills, including advanced Excel or Google Sheets capabilities
- Experience with A/B testing frameworks and conversion rate optimization (CRO) for web
- Understanding of web attribution models and tools like last-click, data-driven attribution, and first-party tracking
- Experience using BI platforms like Looker Studio and Funnel.io for performance data analysis and presentation
- Comfortable using AI tools like ChatGPT, Claude, and Google AI Studio to enhance campaign efficiency and ideation
- Strong communication and project management skills, with cross-functional teamwork capability
- Upper-intermediate or advanced English proficiency
- Market research and competitor analysis skills
Nice to have:
- Experience with Facebook Ads or other paid social channels
- Experience in Health Tech, FinTech, or other regulated industries
- Knowledge of server-side tracking and privacy-compliant measurement setups like Consent Mode and enhanced conversions
- Experience with automation tools and scripts for campaign management such as Google Ads Scripts
How We Work
We are a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. We encourage debate, share decisions, and care about craftsmanship while shipping with purpose and raising the bar. The team values commitment, resilience, and drive for better health outcomes.
Benefits
Competitive salary with annual reviews, a performance incentive scheme, paid holidays, sick leave, female health leave, enhanced parental leave and pay, accelerated professional growth, flexible working including office and home options with up to 2 months abroad, a 5-week fully paid sabbatical at 5-year anniversary, and health, pension, and wellbeing perks including Flo Premium for friends and family.
Diversity, Equity and Inclusion
Flo is an equal opportunity employer that hires based on merit, skill, and what candidates bring to the role. The company welcomes applicants from all backgrounds, communities, and identities. Applicants can review the privacy notice for job applicants on Flo's website.
How to Apply
Interested candidates can apply via the application form on the job posting page. The application requires submission of personal information (name, email, phone, city location), a resume/CV, and optionally a cover letter.
Applicants are asked about their use of AI tools to improve marketing workflow, salary expectations, notice period, LinkedIn profile, and confirmation of residency in Lithuania and ability to commute to Vilnius office 2-3 days a week.
Applicants must agree to be contacted about job opportunities for up to 3 years and confirm review of the privacy notice for job applicants.