User Acquisition Manager (Google Ads, Web)
Posted on November 10, 2025 (about 2 hours ago)
About Flo
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. With 500M+ downloads, 77M+ monthly users, and backed by a $200M investment led by General Atlantic, Flo reached a $1B valuation in 2024, continuing rapid growth.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo is building the next generation of digital health that is AI-powered, privacy-first, and clinically backed.
The Job
You will be responsible for planning, executing, and analyzing user acquisition campaigns across performance channels to drive high-quality users efficiently, focusing on ROAS and scalability. You will identify platform trends and best practices, collaborate cross-functionally for product growth, brief the creative team for top-performing assets, monitor key metrics, and drive experimentation with marketing partners.
Your Experience
Must have:
- 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments.
- Expert-level experience managing campaigns in Google Ads.
- Proven track record of optimizing campaigns for metrics such as ROAS, CPA, and LTV.
- Hands-on experience with conversion tracking tools like Google Tag Manager and GA4.
- Strong analytical skills including advanced Excel or Google Sheets capabilities.
- Experience with A/B testing frameworks and conversion rate optimization (CRO) for web.
- Solid understanding of web attribution models and tools.
- Proficiency with BI platforms like Looker Studio, Funnel.io, or similar for performance data analysis.
- Comfortable using AI tools such as ChatGPT, Claude, and Google AI Studio to enhance campaign efficiency and ideation.
- Strong communication and project management skills with cross-functional work experience.
- Upper-intermediate or advanced proficiency in English.
- Market research and competitor analysis skills.
Nice to have:
- Experience with Facebook Ads or other paid social channels.
- Experience in Health Tech, FinTech, or regulated industries.
- Familiarity with server-side tracking and privacy-compliant measurement setups.
- Experience with automation tools and scripts for campaign management (e.g., Google Ads Scripts).
Salary
The salary for this position in Vilnius, Lithuania starts from 3800€ gross per month.
How We Work
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. They encourage debate, share decisions, care about craft, and aim to raise the bar. They value commitment, resilience, and drive for better health outcomes.
Work culture includes working with people serious about their work, supporting impact with meaningful rewards, and providing benefits such as paid holidays, sick leave, female health leave, enhanced parental leave, professional growth opportunities, flexible working arrangements, and more perks.
Diversity, Equity and Inclusion
Flo values differences, bases hiring on merit, skill, and role fit, and is proud to be an equal opportunity employer welcoming applicants from all backgrounds. They provide a privacy notice for job applicants.
How to Apply
Apply through the official Flo Health job board page or the Greenhouse platform where the job posting is listed.