About Flo
400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Job
The Design team focuses on one (admittedly huge) thing, and they do it very well – making sure our users have the best experience on our app. They’re data informed researchers, innovators, content and design experts, casting a laser focused eye over the execution and validation of our platform and its features.
With new Design leadership in place, it’s an exciting time to join the team. We’re building the foundations of a world-class function in a hyper-growth start-up.
Design the future of everyday health, one joyful habit at a time.
We’re launching a bold new direction combining gamification, health data, and behavioral science to help millions of users build stronger habits and deeper self-awareness. We’re looking for a Staff Product Designer to help define what that future looks and feels like.
This is a pivotal individual contributor role to drive impact through deep expertise and craft. You'll set the quality bar, tackle complex design challenges within User Centric stream, and architect scalable interaction and visual systems. This is a hands-on, high-impact opportunity collaborating with product, research, engineering, and content to shape an experience that is playful, emotionally resonant, and innovative.
Your Experience
Must have:
- 10+ years experience designing consumer mobile apps, with proven track record of driving high-impact initiatives
- Portfolio showcasing deep systems thinking, refined visual craft, and user-centered problem-solving
- Razor-sharp eye for interaction design, with understanding of micro-interactions and motion for seamless, delightful experiences
- Clarity and precision in communication to distill complex ideas into clear narratives influencing direction and alignment
- Strategic yet hands-on, comfortable shaping high-level vision while ensuring design excellence in details
- Connect user needs with business goals, technical constraints, and cross-functional priorities for well-rounded solutions
- Bias toward action in ambiguity, exploring, prototyping, iterating toward clarity
- Experience creating scalable design frameworks and contributing to design systems
- Proficiency in Figma and advanced prototyping tools like Protopie or Principle
- Strong self-awareness, open about strengths and development areas, committed to continuous growth
- Collaborative mindset with strong communication and mentoring skills
- Commitment to accessibility, inclusion, and ethical design
Nice to have:
- Experience designing gamified or behavior-change-driven experiences
- Experience working in health tech
- Know-how using AI and LLMs to create ideas from scratch
- Basic understanding of Lottie or Rive to communicate with engineers
Responsibilities
- Shape vision and drive design strategy and execution for ambitious, cross-functional product initiatives from concept to launch
- Design playful, meaningful features to help users reflect on well-being and build healthy habits
- Lead complex design initiatives from 0 to 1 and raise the bar on craft across the stream
- Turn ambiguous product and data challenges into clear, motivating experiences
- Develop interaction models and visual systems that scale and inspire others to build on them
- Collaborate closely with cross-functional teams and mentor designers through feedback and craft excellence
- Contribute significantly to Flo's design vision, evolving design language, accessibility standards, and motion principles
- Champion inclusive, ethical, and emotionally intelligent design at every stage
How We Work
We’re a mission-led, product-driven team moving fast, staying focused and taking ownership from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
We work with people who take their work seriously, not themselves. It takes commitment, resilience, and drive to keep going when things get tough because better health outcomes are worth it.
What You'll Get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, Equity and Inclusion
Flo is an equal opportunity employer committed to hiring based on merit, skill, and what candidates bring to the role. They welcome applicants from all backgrounds, communities and identities. Privacy notice for job applicants is available.
How to Apply
To apply for this job, please use the application form available on the job posting page at Flo's Greenhouse job board.
Please prepare your resume/CV, cover letter, and portfolio as requested in the application form, including answers to specific questions about your experience and design perspective.