About Flo
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024. With 500M+ downloads, 77M+ monthly users, 6M paid subscribers, and the highest-rated experience in the App Store’s health category, we have spent 10 years earning trust at scale. Now we are building the next generation of digital health—AI-powered, privacy-first, clinically backed—to help our users know their body better.
The Job
We’re looking for a results-driven, creative, and systems-oriented Social Lead to redefine how Flo shows up across social platforms. This role involves leadership and a strategic approach, reporting to the Director of Social Growth, leading Flo’s multi-platform presence across TikTok, Instagram, YouTube, and emerging channels. The role focuses on building cultural relevance, driving measurable outcomes, and reflecting Flo’s mission in women’s health.
The ideal candidate has agency or cross-disciplinary creative experience, expertise in building scalable content systems, and fluency in using AI tools to accelerate production. Responsibilities include shaping the roadmap, managing contributors, and ensuring Flo’s voice leads the global conversation on women’s health.
Role Responsibilities
- Own and evolve Flo’s global social strategy with clear performance, engagement, and growth metrics tied to business outcomes.
- Build scalable systems — content workflows, briefs, asset libraries, and AI-supported processes that allow consistent, high-volume creative delivery without sacrificing quality.
- Lead and mentor a growing social team (managers, freelancers, agencies) to execute platform-specific strategies with creative precision and measurable impact.
- Bridge brand and performance — ensure organic social feeds the full funnel, from awareness to consideration and install intent.
- Experiment boldly — test new formats, storytelling angles, and technologies to push the boundaries of women’s health communication.
- Collaborate cross-functionally with Growth, Brand, Medical, and Product teams to ensure social plays an active role in acquisition, education, and community building.
- Analyze and optimize — transform insights into clear learnings, scale what performs, and retire what doesn’t.
- Champion creators and partnerships — work with agencies, influencers, and partners who align with Flo’s tone, values, and measurable goals.
Role Profile
Professional Knowledge & Experience
- Proven experience managing large-scale, multi-platform social ecosystems with creative and performance goals.
- Background in creative or content agency environments preferred — comfortable working with briefs, client expectations, and data.
- Strong understanding of content scalability — from UGC systems to AI-enabled workflows.
- Analytical mindset with experience connecting organic metrics (engagement, reach, watch-throughs) to business KPIs (installs, retention, revenue).
- Deep curiosity and passion for women’s health, empowerment, and education.
- Hands-on knowledge of AI and automation tools that improve creative and operational efficiency.
- Leadership style that combines creativity, structure, and empathy — able to motivate diverse contributors toward shared goals.
Business Impact
- Drives measurable results through organic content, contributing to user acquisition, engagement, and long-term brand equity.
- Plays a key role in major marketing initiatives and launches, ensuring social is included in campaign planning from the start.
- Brings the voice of the community into strategic discussions, translating cultural signals into actionable content direction.
- Connects team performance with wider business goals, continuously optimizing for both creative resonance and business impact.
How We Work
We’re a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. We encourage debate, share decisions, care about craft, ship with purpose, and always raise the bar. Our team takes their work seriously, not themselves. It takes commitment, resilience, and drive to keep going when things get tough because better health outcomes are worth it.
What You'll Get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension, and wellbeing perks
Diversity, Equity and Inclusion
Flo values differences and bases hiring on merit, skill, and what candidates bring to the role. It is an equal opportunity employer welcoming applicants from all backgrounds, communities, and identities. The privacy notice for job applicants is available on their website.
How to Apply
Please apply through the official job page on Greenhouse: https://job-boards.greenhouse.io/flohealth/jobs/7507361003?gh_jid=7507361003