Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. With 500M+ downloads and 77M+ monthly users, Flo has a decade of experience and a $1B valuation as of 2024. The app has 6M paid subscribers and the highest-rated experience in the App Store’s health category. Flo is building the next generation of digital health with AI-powered, privacy-first, clinically backed solutions to help users understand their bodies better.

As a Senior Visual Designer, you will lead the creation of end-to-end visual experiences across multiple user segments within Flo. You will own key design initiatives, shape the visual design system, and ensure consistency, inclusivity, and innovation across all visual outputs. You will act as a role model for design quality and mentor junior designers.

Must have:

• 7+ years of professional experience in visual or graphic design, with strong expertise in mobile and web platforms.
• Ability to own and deliver complex design projects from ideation to release.
• Advanced proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Deep understanding of colour theory, typography, composition, branding, and visual hierarchy.
• Experience collaborating with cross-functional teams and influencing product direction through visual design.
• Proven record of refining and evolving design systems and visual guidelines.
• Strong knowledge of accessibility (WCAG) standards and inclusive design principles.
• Excellent communication and presentation skills with ability to influence stakeholders.
• Fluency in English (C1 or higher) with storytelling and interpersonal skills.
• Alignment with Flo’s values: mission-first mindset, transparency, data-driven decision-making, and inclusivity.

Nice to have:

• Experience in healthcare or women’s health products.
• Knowledge of prototyping tools and motion design (e.g., Protopie, After Effects, Rive).
• Track record of driving innovation in visual design practices and contributing to design communities.

Flo offers a competitive salary with annual reviews, participation in a performance incentive scheme, paid holiday and female health leave, enhanced parental leave, professional growth opportunities, flexible office and home working, a 5-week fully paid sabbatical at 5-year anniversary, Flo Premium for friends and family, plus health, pension, and wellbeing perks. The team is mission-led, product-driven, fast-moving, focused, and values ownership, debate, and craftsmanship.