Senior User Acquisition Manager
Posted on December 10, 2025 (about 1 hour ago)
About Flo Health
Flo is the world’s #1 health & fitness app worldwide with over 500M downloads and 77M+ monthly users. Backed by a $200M investment led by General Atlantic, it reached a $1B valuation in 2024. With 6M paid subscribers, Flo offers the highest-rated experience in the App Store’s health category, focusing on female health through AI-powered, privacy-first, and clinically backed digital health features.
The job
Senior User Acquisition Manager
What You’ll Be Doing
You’ll be responsible for planning, executing, and analyzing user acquisition campaigns across performance channels, ensuring marketing campaigns drive high-quality users efficiently with a focus on ROAS and scalability. You will identify platform trends, collaborate cross-functionally for product growth, brief the creative team for top-performing assets, monitor and report key metrics, and drive experimentation with marketing partners.
Your Experience
Must have:
- 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments
- Expert-level experience managing campaigns in Google Ads
- Proven track record optimizing campaigns for ROAS, CPA, and LTV
- Hands-on experience with conversion tracking using tools like Google Tag Manager and GA4
- Strong analytical skills, including advanced Excel or Google Sheets
- Experience with A/B testing frameworks and conversion rate optimization (CRO) for web
- Understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking)
- Proficiency in BI platforms like Looker Studio, Funnel.io for performance data analysis
- Comfortable using AI tools such as ChatGPT, Claude, Google AI Studio for campaign efficiency
- Strong communication and project management skills, able to work cross-functionally
- Upper-intermediate or advanced English proficiency
- Market research and competitor analysis skills
- Experience with Facebook Ads or other paid social channels
- Experience in Health Tech, FinTech, or regulated industries
- Familiarity with server-side tracking and privacy-compliant measurement setups (Consent Mode, enhanced conversions)
- Experience with automation tools and scripts for campaigns (Google Ads Scripts)
Salary
The salary range starts from 3800€ gross per month.
How we work
Flo is a mission-led, product-driven team moving fast, focused, and taking ownership. The culture encourages debate, shared decisions, craft, impact, and continuous improvement. The work environment values commitment, resilience, and the drive to improve health outcomes.
What you'll get
Competitive salary and annual reviews; performance incentive scheme; various leave policies including female health leave, enhanced parental leave; accelerated professional growth and learning support; flexible working options including up to 2 months working abroad; 5-week paid sabbatical at 5-year anniversary; health, pension, and wellbeing perks; Flo Premium for friends and family.
Diversity, equity and inclusion
Flo is an equal opportunity employer, hiring based on merit, skill, and what applicants bring to the role. They welcome applicants from all backgrounds and identities. Applicants are encouraged to read the privacy notice for job applicants.
How to apply
Apply directly on the Flo Health job board page by filling out the application form with personal details including resume/CV and answering specific job-related questions.
Application process details
The job application form requires providing first name, last name, email, phone, location city, resume/CV, cover letter (optional), and answers to questions about AI tools usage, Google Ads specialization, salary expectations, notice period, and LinkedIn profile. Applicants must confirm consent to privacy notice and whether Flo Health can contact them about future job opportunities.