Senior User Acquisition Manager
Posted on December 10, 2025 (about 1 hour ago)
Senior User Acquisition Manager
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. We are backed by a $200M investment led by General Atlantic and reached a $1B valuation in 2024 with 500M+ downloads and 77M+ monthly users.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo is building the next generation of digital health—AI-powered, privacy-first, clinically backed—to help users understand their bodies better.
The job
Your responsibilities will include planning, executing, and analyzing user acquisition campaigns across performance channels, ensuring marketing campaigns drive high-quality users efficiently with a focus on ROAS and scalability, identifying platform trends and best practices, fostering product growth through cross-functional collaboration, briefing the creative team for top-performing assets, monitoring key metrics, and driving experimentation with marketing partners.
Your Experience
Must have:
- 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments
- Expert-level experience managing campaigns in Google Ads
- Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
- Hands-on experience with conversion tracking using tools like Google Tag Manager and GA4
- Strong analytical skills with advanced Excel or Google Sheets capabilities
- Experience with A/B testing frameworks and conversion rate optimization for web
- Understanding of web attribution models and tools
- Proficiency in Looker Studio, Funnel.io, or similar BI platforms
- Comfortable using AI tools to enhance campaign efficiency and ideation
- Strong communication and project management skills
- Upper-intermediate or advanced English proficiency
- Market research and competitor analysis skills
Nice to have:
- Experience with Facebook Ads or other paid social channels
- Experience in Health Tech, FinTech, or other regulated industries
- Familiarity with server-side tracking and privacy-compliant measurement setups
- Experience with automation tools and scripts for campaign management
The salary range for this position in Vilnius, Lithuania starts from 4500€ gross per month.
How we work
We are a mission-led, product-driven team moving fast, staying focused, and taking ownership. We encourage debate, shared decisions, craftsmanship, purposeful shipping, and raising the bar consistently. We value commitment, resilience, and drive for better health outcomes.
What you'll get
- Competitive salary and annual reviews
- Participation in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for all types of parents
- Accelerated professional growth and learning support
- Flexible office and home working, with up to 2 months working abroad annually
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends & family, plus health, pension, and wellbeing perks
Diversity, equity and inclusion
Flo is an equal opportunity employer focusing on merit and skills for hiring. We welcome applicants from all backgrounds and identities. See our privacy notice for job applicants at https://flo.health/privacy-policy-for-job-applicants.
How to apply
Apply through the official job page on Greenhouse for Flo Health.
Follow the application form instructions, providing the required fields including personal details, resume, and responses to AI tool usage and salary expectations.
Ensure confirmation of understanding of privacy notice and consent for contact about job opportunities.