Your Experience

• At least 5 years as a Product Marketing Manager in B2C app-based software products within health-tech or digital health.
• Experience in product-led environments driven by user needs and Product team priorities.
• Strong marketing skills in messaging, campaign planning, and user insight application.
• Data-driven in work improvements through testing.
• Skilled in influencing diverse stakeholders across Product, Engineering, Medical, and Marketing.
• Adaptable, proactive, able to thrive in ambiguity.
• Strong communication and organisational skills with CEFR C2-level English.
• Independent and motivated to make an impact.

Nice to have: Familiarity with or interest in female health and wellness.

Responsibilities

• Establish the role of Product Marketing within the Health team and build strong Product Manager relationships.
• Integrate marketing thinking into product development from early feature stages.
• Ensure clear communication between Product and Marketing.
• Design data-driven tests to refine messaging and value propositions.
• Create structured processes in ambiguous environments.
• Position and grow key features such as Peri-menopause, Flo for Partners, and Flo for Teens.
• Develop go-to-market plans to increase feature adoption and user understanding.
• Manage marketing metrics around engagement, activation, and revenue.
• Collaborate cross-functionally to embed marketing insights throughout the product lifecycle.
• Contribute tools, templates, and ideas to enhance the Product Marketing discipline.
• Partner with Medical, Claims, and Copywriting teams for credible messaging.
• Work with Brand, Social, and Comms for broader user engagement during launches.
• Handle multiple priorities, adapt quickly, and ramp up on new projects.