Senior Product Marketing Manager
Posted on September 10, 2025 (about 3 hours ago)
About Flo
Flo is the world 1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, Flo became the first product of its kind to reach a $1B valuation in 2024. With 400M+ downloads and 75M+ monthly users, Flo has 6M paid subscribers and the highest-rated experience in the App Store s health category.
Flo is building the next generation of digital health that is AI-powered, privacy-first, and clinically backed to help users better understand their bodies.
Job Overview
The Senior Product Marketing Manager role involves embedding marketing skills and experience into a fast-moving, product-led environment. This role requires a data-driven, stakeholder-focused, and entrepreneurial mindset to build the role of Product Marketing in the product development process. The position is within the User Centric Stream and involves close collaboration with Product, Medical, User Research, Growth, and Brand teams to shape user engagement with Flo's features.
Success depends on bringing the voice of the user into product decisions, using data and testing to refine positioning and messaging, and navigating complex stakeholder dynamics confidently.
Qualifications
Must have:
- 5+ years experience as a Product Marketing Manager in B2C app-based software products, with health and especially women s health as a strong bonus.
- Experience working in Product-led environments driven by user needs and Product team priorities.
- A strong marketing toolkit to craft compelling messaging, plan campaigns, and translate user insights into action.
- Proven ability to use data and testing to inform and improve work.
- Comfortable working with diverse, opinionated stakeholders across Product, Engineering, Medical, and Marketing.
- Highly adaptable, can-do mindset, able to thrive in ambiguity.
- Strong communication and organizational skills, with CEFR C2-level English.
- Independent, hands-on, and motivated to make an impact.
Nice to have:
- Experience in regulated HealthTech or Digital Health.
- Familiarity with the female health and wellness space, or strong interest in supporting women s health and wellbeing.
Responsibilities
- Establish the role of Product Marketing in the User Centric team by embedding fully in the Product team and building strong relationships with Product Managers.
- Bring a marketing mindset to product development, helping teams think about positioning, value articulation, and revenue modeling from feature development stages.
- Design and run data-driven tests to learn what resonates with users, refining messaging and value propositions accordingly.
- Create clear processes in an ambiguous environment.
- Position and grow new and priority features and user journeys, such as Perimenopause, Flo for Partners, and Flo for Teens, in collaboration with Product and UX teams.
- Develop internal go-to-market plans to increase adoption of key features and ensure users understand Flo's offerings and their importance.
- Own marketing performance metrics related to engagement, activation, and revenue for supported features.
- Collaborate cross-functionally with a wide range of stakeholders, especially strong Product teams, to embed marketing insights in every product lifecycle stage.
- Contribute tools, templates, and ideas to the central Product Marketing team to raise the discipline's standard.
- Partner with Medical, Claims, and Copywriting teams to develop clear, credible, and compelling messaging.
- Work closely with Brand, Social, and Communications teams to turn feature launches into broader moments of user engagement and advocacy.
- Manage multiple shifting priorities, respond quickly to new opportunities, and ramp up fast on new projects.
How We Work
We are a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. We encourage debate, share decisions, care about craft, ship with purpose, and always raise the bar.
Our team members take their work seriously but not themselves. It requires commitment, resilience, and drive to keep going when things get tough because better health outcomes are worth it.
What You'll Get
- Competitive salary and annual reviews
- Opportunity to participate in Flo's performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office and home working, with up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends and family, plus more health, pension, and wellbeing perks
Diversity, Equity, and Inclusion
Flo values strength in differences. Hiring is based on merit, skill, and what candidates bring to the role, welcoming applicants from all backgrounds, communities, and identities. Flo is proud to be an equal opportunity employer.
How to Apply
Applicants are encouraged to apply through the Greenhouse job board platform. The application involves submitting personal information, resume/CV, cover letter, and answering specific questions about experience working with subscription apps, product teams, and user experience research. Applicants must confirm agreement with Flo's privacy notice for job applicants available at https://flo.health/privacy-policy-for-job-applicants.