Senior Product Designer
Posted on December 10, 2025 (about 2 hours ago)
Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it reached a $1B valuation in 2024 and continues accelerating. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo is building the next generation of AI-powered, privacy-first, clinically backed digital health solutions.
The job
The Senior Product Designer plays a pivotal role in shaping complex, system-level design solutions that elevate user experiences across Flo’s app. This role combines expertise in interaction design, systemic thinking, visual craft, and scalable framework architecture. The Senior Product Designer ensures designs are accessible, inclusive, and emotionally resonant, collaborating with product, engineering, research, and content teams to raise design excellence and contribute to the overall design vision.
Your Experience
Must have:
- 10+ years of professional experience designing mobile applications.
- Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
- Experience creating scalable frameworks, contributing to design systems and interaction models.
- Proficiency in Figma and advanced prototyping tools (e.g., Protopie).
- Experience using motion and animation tools (e.g., Lottie, Rive, After Effects).
- Experience in AI/LLM-powered design exploration.
- Strong communication and presentation skills with the ability to distill complex ideas and influence stakeholders.
- Collaborative with experience mentoring design teams.
Nice to have:
- Experience designing gamified or behavior-change-driven experiences.
- Experience working in health tech or regulated industries.
Responsibilities
- Lead complex design projects (0 → 1) creating scalable frameworks and systems supporting growth and innovation.
- Translate ambiguous product and data challenges into clear, user-centered experiences.
- Design features, end-to-end flows, and experiments aligned with user needs and business goals.
- Produce prototypes and high-fidelity mockups using Figma or other tools.
- Develop interaction models, motion principles, and visual systems that scale across teams.
- Collaborate closely with product managers, engineers, researchers, and content designers.
- Mentor and support other designers through feedback and knowledge sharing.
- Advocate for emotionally intelligent, ethical design and uphold accessibility standards.
- Contribute to the design system ensuring accessibility, inclusivity, and scalability.
- Integrate AI tools into daily work.
Measurement
- Deliver initiatives improving user engagement, retention, and satisfaction.
- Strengthen design systems, frameworks, animation, and motion principles for scalable high-quality design.
- Raise team capability and craft standards by mentoring and fostering design excellence culture.
Company and Culture
Flo values mission-led, product-driven teams that move fast, take ownership, and embrace debate and shared decisions. They care about craft, shipping with purpose, and raising the bar. The team is committed, resilient, and driven by better health outcomes.
Benefits
- Competitive salary and annual reviews.
- Performance incentive scheme participation.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for all types of parents.
- Accelerated professional growth through impactful work and learning support.
- Flexible office and home working with up to 2 months abroad annually.
- 5-week fully paid sabbatical at 5-year milestone.
- Flo Premium for friends and family, plus additional health, pension, and wellbeing perks.
Diversity and Inclusion
Flo is an equal opportunity employer valuing diversity, equity, and inclusion. Hiring is based on merit, skill, and role fit. Applicants from all backgrounds, communities, and identities are welcome. Privacy notice is available for job applicants.
To apply for the Senior Product Designer role at Flo, interested candidates can visit the job listing page and submit their application. The application process may include filling out required fields like name, email, phone, location, as well as attaching a resume/CV and optionally a cover letter. Additionally, candidates are asked to provide portfolio links or work examples, describe experience with mobile app design, design systems, and motion/animation tools. Eligibility to work in the UK or Lithuania is required.
Additional Application Details
Candidates will confirm their eligibility to work in the UK or Lithuania, consent to be contacted by Flo Health regarding job opportunities for up to 3 years, willingness to travel to the office twice a week for collaboration, and acknowledgment of the privacy notice for job applicants. The application includes demographic questions related to gender identity to support diversity efforts.
Application Submission
Applicants complete the form with personal details and submit their application through the designated buttons on the job listing page.