Senior Product Designer
Posted on October 10, 2025 (about 5 hours ago)
Job Description
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024 and is continuing to grow rapidly.
Flo has 400M+ downloads, 75M+ monthly users, and 6M paid subscribers with the highest-rated experience in the App Store’s health category. The company is building the next generation of digital health that is AI-powered, privacy-first, and clinically backed to help users better understand their bodies.
The Job
The Design team focuses on providing the best user experience on the app. The team consists of data-informed researchers, innovators, content and design experts who validate and execute platform features. With new design leadership, it’s an exciting time to join the team and build a world-class design function in a hyper-growth startup.
As a Senior Product Designer in the User-Centric stream, the role involves designing complete user journeys supporting women’s health from the first period to menopause, crafting holistic experiences, and shaping the future of femtech. Current projects include the perimenopause experience, GenAI-powered insights and chats, weight management, and the Well-being Score.
Your Experience
Must have:
- 6+ years of experience in designing digital products for web and mobile platforms.
- A portfolio demonstrating strategic thinking, strong UX/UI design, problem-solving process, and measurable user and business impact.
- Experience collaborating with cross-functional peers and stakeholders.
- Passion for designing complex user journeys with attention to detail and ability to communicate design decisions well.
- Deep understanding of the end-to-end design process from ideation to launch, including working with engineers to troubleshoot and ensure high-quality implementation.
- Strong competence in Figma and common design tools, with experience creating interactive prototypes (Protopie, Figma, After Effects preferred).
- Expertise in Accessibility (A11Y), ensuring consistency, scalability, and inclusivity.
Nice to have:
- Experience in health tech.
- Know-how in using AI and Large Language Models (LLMs) to create innovative ideas from scratch.
Responsibilities
- Design intuitive, user-centered experiences to empower users' body and health understanding.
- Collaborate with UX Researchers and Data Analysts to gather insights and validate design decisions.
- Support Product Managers and Design Leads in shaping initiatives and defining roadmaps.
- Partner with Content Designers to co-design content-driven experiences.
- Run discovery activities and ideation sessions like design sprints and workshops.
- Develop end-to-end user journeys, from prototypes to high-fidelity mockups.
- Advocate for accessibility (A11Y) to ensure inclusive and scalable designs across user groups.
How We Work
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. The culture encourages debate, shared decisions, craft care, purposeful shipping, and raising the bar. The work environment values commitment, resilience, and drive for better health outcomes.
What You Get
- Competitive salary with annual reviews.
- Opportunity to participate in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
- Accelerated professional growth through impactful work and learning support.
- Flexible office and home working with up to 2 months a year working abroad.
- 5-week fully paid sabbatical at 5-year work anniversary.
- Flo Premium for friends and family plus health, pension, and wellbeing perks.
Diversity, Equity and Inclusion
Flo values differences and hires based on merit and skill alone. It is an equal opportunity employer welcoming applicants from all backgrounds, communities, and identities. Privacy notice for applicants is available on their website.
How to Apply
Interested candidates can apply by clicking the "Apply" button on the job page. The application form requires personal details such as first name, last name, email, phone number, city location, resume/CV, and cover letter. Additional questions include portfolio examples, project descriptions, and confirmation of right to work in the UK. Candidates must agree to privacy policies and equal opportunity terms.