Senior Marketing & Partnerships Manager
Posted on October 10, 2025 (19 days ago)
About Flo
Flo is the world’s #1 health app dedicated to female health, backed by a $200M investment and valued at $1B in 2024. It has 400M+ downloads and 75M+ monthly users, with 6M paid subscribers. Flo delivers a highly rated, AI-powered, privacy-first, clinically backed app to help users understand their bodies better.
Job Overview
The Senior Marketing & Partnerships Manager plays a strategic and cross-functional role leading marketing and partnership initiatives with healthcare professionals, medical organizations, and a global network of 140+ expert board members to enhance Flo’s credibility and visibility. This hybrid role blends marketing, partnerships, and operations, involving co-creating content with medical experts, global campaign launches, representing Flo at conferences, and developing scalable workflows for collaborations with leading medical institutions.
Responsibilities
Drive Marketing & Engagement Among Doctors
- Develop and execute marketing strategies to increase awareness of Flo among healthcare professionals.
- Create and distribute content such as newsletters, brochures, research summaries, and SEO-optimized website content for doctors.
- Design and manage evergreen email campaigns including automated flows and targeted re-engagement.
- Represent Flo at global medical conferences, lead presence, network, grow email base, and run post-event campaigns.
- Analyze campaign performance for ongoing improvement.
Manage Expert Relationships
- Engage day-to-day with Flo’s Expert Board to build collaboration and loyalty.
- Oversee expert involvement in product reviews, PR campaigns, social media, and app content.
- Initiate efforts to boost expert collaboration and long-term engagement.
- Recruit new experts aligning with Flo’s priorities.
- Create scalable workflows for expert onboarding, contracts, content reviews, and communication. Manage contracts, vendor agreements, invoices, and reporting.
Build & Grow Strategic Partnerships
- Manage relationships with key medical organizations from negotiation to project delivery.
- Identify and propose new partnership opportunities to extend Flo’s reach and impact.
Qualifications
- 5+ years in marketing and/or partnerships roles.
- Proven success in developing and executing marketing campaigns and communication.
- Strong project management skills for complex initiatives across teams and stakeholders.
- Excellent relationship-building, negotiation, and communication skills.
- Experience with contract negotiation, vendor agreements, and invoice management.
- Proficiency in tools like HubSpot, Jira, Confluence, NetSuite, CMS platforms, and AI tools such as GPT for content and process optimization.
- Fluent in English with excellent written and verbal communication skills.
Work Culture
Flo is a mission-led, product-driven team that values speed, focus, ownership, craft, and purposeful impact. The work environment encourages debate, shared decision-making, and raising performance standards. Commitment, resilience, and drive are essential as the team prioritizes better health outcomes.
Benefits
- Competitive salary with annual reviews.
- Participation in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave for various family types.
- Professional growth opportunities and learning support.
- Flexible office and home work, including up to 2 months working abroad.
- 5-week paid sabbatical at 5-year anniversary.
- Flo Premium for friends & family, health, pension, and wellbeing perks.
Diversity and Inclusion
Flo embraces diversity, equity, and inclusion, hiring based on merit and skill regardless of background. They are an equal opportunity employer welcoming all identities and backgrounds. Privacy notice for job applicants is provided on their website.
How to Apply
Interested candidates can apply via the application form on the job board page. The application includes fields for personal details, resume/CV, cover letter, and other relevant information. Applicants must confirm eligibility requirements for Lithuania and willingness to commute to the Vilnius office twice a week, salary expectations, and other consents as part of the form submission process.