Senior Digital Marketing & Partnerships Manager
Posted on November 10, 2025 (about 2 hours ago)
Job Description
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, becoming the first product of its kind to reach a $1B valuation in 2024, with 500M+ downloads and 77M+ monthly users.
The Senior Digital Marketing & Partnerships Manager plays a key role in executing Flo’s marketing and partnership strategy for healthcare professionals, focusing on digital campaigns, engagement with medical audiences, and building partnerships to enhance credibility in female health.
This hybrid role involves marketing, partnerships, and growth activities, including web strategy, CRM, campaign innovation, and representing Flo at international conferences and global partnerships.
Responsibilities
Digital Marketing & Growth:
- Shape and execute digital marketing strategy to grow awareness and engagement among healthcare professionals.
- Lead website growth and SEO strategy for Flo’s medical site, optimizing traffic and conversion funnels.
- Design and manage CRM/email marketing programs including segmentation, automated flows, re-engagement, and optimization.
- Test and launch growth initiatives like webinars, paid campaigns, and social media activations.
- Represent Flo at major global medical conferences, lead event strategy and post-event engagement.
- Use analytics and experimentation to refine messaging and channel performance.
Strategic Partnerships:
- Build and lead strategic relationships with key medical organizations for joint initiatives advancing Flo’s mission.
- Collaborate with Flo’s Expert Board of 140+ global medical professionals to create content and strengthen credibility.
- Identify and activate new partnership opportunities within healthcare ecosystem.
- Ensure seamless delivery of partnership initiatives through cross-functional collaboration and vendor coordination.
Qualifications
- 5+ years senior marketing/partnership roles experience, ideally in digital health, tech, or B2B marketing.
- Proven success in digital marketing strategies across web, SEO, CRM, and multichannel campaigns.
- Strategic mindset with data-driven approach and execution ability.
- Strong relationship-building, negotiation, and communication skills.
- Experience managing cross-functional projects and partnerships.
- Proficiency with HubSpot (or similar CRM), CMS, and marketing automation platforms.
- Comfortable using AI tools (e.g., GPT) for content development and optimization.
- Fluent in English, both written and spoken.
Work Culture
Mission-led, product-driven team that moves fast, stays focused, takes ownership, values debate, shared decisions, craftsmanship, and purpose.
Commitment, resilience, and drive are essential for better health outcomes.
Benefits
- Competitive salary and annual reviews.
- Opportunity to participate in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for diverse parents.
- Accelerated professional growth and learning support.
- Flexible office and home working with up to 2 months abroad.
- 5-week fully paid sabbatical at 5-year anniversary (Floversary).
- Flo Premium for friends & family, plus health, pension, and wellbeing perks.
Diversity and Inclusion
Flo is an equal opportunity employer committed to diversity, equity, and inclusion. Hiring is based on merit, skill, and fit regardless of background or identity.
How to Apply
Please apply for this role via the job application form on the Flo Health Greenhouse job board page linked here: https://job-boards.greenhouse.io/flohealth/jobs/6685367003?gh_jid=6685367003