Senior Digital Marketing & Partnerships Manager
Posted on November 10, 2025 (about 2 hours ago)
About Flo
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it reached a $1B valuation in 2024. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo aims to build the next generation of digital health that is AI-powered, privacy-first, and clinically backed.
The job
The Senior Digital Marketing & Partnerships Manager plays a key role in executing Flo’s marketing and partnership strategy for healthcare professionals. The role blends marketing, partnerships, and growth, working on projects including web strategy, CRM, campaign innovation, and representing Flo at international conferences and global partnerships.
What you’ll do
Digital Marketing & Growth
- Shape and execute digital marketing strategy to grow awareness and engagement among doctors and healthcare professionals.
- Lead website growth and SEO strategy for Flo’s medical site, optimizing traffic, user journeys, and conversion funnels.
- Design and manage CRM and email marketing programs including audience segmentation, automated flows, re-engagement tactics, and campaign optimization.
- Test and launch new growth initiatives like webinars, paid campaigns, social media activations.
- Represent Flo at major global medical conferences, leading event strategy, developing materials, and driving post-event engagement.
- Use analytics and experimentation to refine messaging, channel performance, and conversion efficiency.
Strategic Partnerships
- Build and lead strategic relationships with key medical organizations to deliver impactful joint initiatives.
- Collaborate with Flo’s Expert Board of 140+ global medical professionals to create content, strengthen credibility, and drive visibility.
- Identify and activate new partnership opportunities within the healthcare ecosystem.
- Ensure seamless delivery of partnership initiatives through cross-functional collaboration, vendor coordination, and process optimization.
What you’ll bring
- 5+ years in senior marketing and/or partnership roles, ideally in digital health, tech, or B2B marketing.
- Proven success leading digital marketing strategies across web, SEO, CRM, and multichannel campaigns.
- Strategic mindset with data-driven approach and hands-on execution ability.
- Strong relationship-building, negotiation, and communication skills.
- Experience managing cross-functional projects and external partnerships.
- Proficiency with HubSpot or similar CRM, CMS tools, and marketing automation platforms.
- Comfortable using AI tools such as GPT for content development and process optimization.
- Fluency in English, both written and spoken.
How we work
Flo’s team is mission-led, product-driven, fast-moving, focused, and takes ownership from brief to build to impact. They embrace debate, shared decisions, craft, and raising the bar. Commitment, resilience, and drive are valued to achieve better health outcomes.
What you'll get
- Competitive salary and annual reviews.
- Opportunity to participate in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for all types of parents.
- Accelerated professional growth through impactful work and learning support.
- Flexible office and home working with up to 2 months a year working abroad.
- Five-week fully paid sabbatical at 5-year anniversary.
- Flo Premium for friends and family, plus health, pension, and wellbeing perks.
Diversity, equity and inclusion
Flo is an equal opportunity employer committed to hiring based on merit and skill, welcoming applicants from all backgrounds and identities. They provide a privacy notice for job applicants.
How to Apply
To apply for this role, visit the Flo Health job page and submit your application online. Fill in the required fields including personal details, resume/CV, and cover letter if applicable. The application includes voluntary self-identification surveys and requires confirmation of eligibility to work in the UK and willingness to travel to the office twice a week for collaboration.