Product Manager - Growth
Posted on September 10, 2025 (about 3 hours ago)
About Flo
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024, continuing rapid growth with 400M+ downloads and 75M+ monthly users.
Flo has 6M paid subscribers and the highest-rated experience in the App Store’s health category. Flo is focused on building the next generation of digital health products that are AI-powered, privacy-first, and clinically backed to help users understand their bodies better.
The Job
The user needs are central to the product team's mission. They act as fact-finders, builders, and ideators to create easy-to-use, information-rich resources. Together with analytics teams, they uncover the 'why' behind user behavior to deliver unrivaled user experiences.
As a Growth Product Manager at Flo, the candidate will own strategy and execution of key monetization initiatives within the app. Responsibilities include subscription conversion, trial activation, upsells, and winbacks with the goal of driving revenue growth and maximizing user lifetime value.
The role involves cross-functional collaboration among analysts, designers, researchers, and engineers to optimize personalized, high-converting user journeys that clearly communicate Flo's value throughout the user lifecycle.
This position is pivotal in reinforcing Flo’s leadership as a global health and fitness company and the world’s first fully digital female health unicorn.
Your Experience
Must have experience in developing and optimizing monetization programs for B2C digital products involving subscription conversion, trial activation, retention, winbacks, referrals, and upsells.
Expertise in user segmentation and creating personalized user experiences utilizing external (email, push notifications) and in-app channels to drive conversion.
Strong understanding of the user lifecycle and designing full-funnel journeys to maximize user value and premium retention.
User-centric mindset focused on seamless, high-performing journeys that convert effectively without compromising experience.
Experience with A/B testing, experimentation frameworks, validating hypotheses, and optimizing product and marketing strategies.
Collaborative, working cross-functionally with engineering, design, data, and marketing teams to achieve results.
Highly analytical with the ability to interpret complex data to make data-driven decisions.
Thrives in fast-paced environments, adapts to shifting priorities, and manages multiple initiatives simultaneously.
Responsibilities
Develop and execute data-driven monetization strategies to grow revenue across Flo’s subscription products using in-app placements, push notifications, and email campaigns.
Collaborate with Marketing Managers to craft compelling value propositions for premium subscriptions and add-ons.
Identify and engage high-value user segments using behavioral, demographic, and preference data for personalized communication and monetization incentives.
Design and optimize user journeys that demonstrate Flo’s premium value and drive conversion, upgrades, and retention.
Continuously analyze and improve the customer journey to maximize conversion throughout the funnel using data-driven iterations.
Conduct A/B tests and apply Conversion Rate Optimization (CRO) techniques to validate ideas and optimize performance.
Utilize analytics tools to monitor KPIs around acquisition, conversion, retention, and revenue performance.
Translate data into actionable insights and strategic recommendations for product and marketing teams.
How We Work
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from concept to impact. They encourage debate, share decisions, and care deeply about craft and purposeful shipping while continuously raising standards.
The team values commitment, resilience, and drive to overcome challenges for better health outcomes.
Benefits
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for various types of parents
- Accelerated professional growth through impactful work and learning support
- Flexible office and home working, with up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends and family plus additional health, pension, and wellbeing perks
Diversity, Equity and Inclusion
Flo values diversity and hires based on merit and skill alone. They welcome applicants from all backgrounds and identities, emphasizing equal opportunity and inclusiveness. Applicants are encouraged to read the privacy notice for job applicants on their website.
How to Apply
To apply for this role, candidates can use the 'Apply' button on the job posting page on the Flo Health careers site via Greenhouse. The application form collects essential information including personal details, resume/CV, cover letter, and answers to specific questions related to monetization experience, user lifecycle, experimentation frequency, and working preferences.
Applicants must confirm reading the privacy notice for job applicants. They may also choose to provide demographic information voluntarily to help improve the hiring process.