Paid Social Creative Strategist
Posted on December 10, 2025 (about 2 hours ago)
Company Overview:
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. With 500M+ downloads and 77M+ monthly users, Flo has become the first product of its kind to reach a $1B valuation in 2024. The app boasts 6M paid subscribers and the highest-rated experience in the App Store’s health category. Flo is building the next generation of digital health with AI-powered, privacy-first, clinically backed solutions to help users know their body better.
The job
We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This role focuses on turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You’ll analyze data, ideate new concepts, and direct creative execution.
Responsibilities
Develop strategic creative concepts for paid video campaigns across social platforms. Analyze performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities. Write sharp creative briefs translating insights into clear direction for designers, writers, and video editors. Partner with UA and growth teams to test hypotheses and scale effective campaigns. Review and optimize creative iterations ensuring alignment with brand and business goals. Spot patterns, trends, and cultural moments to inform future campaigns. Guide the creative process end-to-end from concept through execution and analysis.
Experience
Must-have: 2+ years in performance marketing, creative strategy, or growth marketing roles. Portfolio showing data-driven creative concepts that delivered measurable results. Deep understanding of paid social creative performance and testing methodologies. Strong communication skills for translating insights into creative directions. Fluency in English with ability to craft ideas for a global audience, especially US market. Familiarity with creative production workflows without needing hands-on editing. Proficiency with project management tools (Jira, Confluence, Google Workspace). Curiosity for new formats, cultural trends, and emerging AI creative tools. An obsession with results.
Nice-to-have: Familiarity with budgeting and resource allocation for creative projects. Experience working collaboratively with creative partners like writers, motion designers, video editors.
Success Metrics
Growth in video creative’s contribution as a driver of paid UA success. Consistent improvement in key video creative performance metrics such as ROAS, CTR, conversion rates, engagement. Tangible impact on overall paid UA campaign growth and ROI.
Work Culture
Mission-led, product-driven team that moves fast, stays focused, takes ownership from brief to build to impact. Encourages debate, shared decision making, and values craft and purpose. Commitment, resilience, and drive to achieve better health outcomes.
Benefits
Competitive salary and annual reviews. Opportunity to participate in Flo’s performance incentive scheme. Paid holiday, sick leave, and female health leave. Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents. Accelerated professional growth through impactful work and learning support. Flexible office + home working with up to 2 months a year working abroad. 5-week fully paid sabbatical at 5-year anniversary. Flo Premium for friends & family plus additional health, pension, and wellbeing perks.
Diversity and Inclusion
Flo is an equal opportunity employer, hiring based on merit, skill, and what candidates bring to the role. Welcomes applicants from all backgrounds, communities, and identities. Provides a privacy notice for job applicants.
To apply for the Paid Social Creative Strategist position, candidates should use the application form provided on the job post page. The form requires personal details such as first name, last name, email, phone, location, resume/CV, and cover letter. Applicants will also be asked to share a link to their portfolio or examples of video ads influenced, confirm experience with paid video campaigns, describe successful paid video campaigns they have contributed to, state salary expectations, share LinkedIn profile if available, and confirm ability to commute to the London office 2-3 days a week. Additional voluntary self-identification surveys related to demographics, veteran status, and disability status are available but optional. Review the privacy notice linked on the application page before applying.