About Flo
Flo is the world s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 and we re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store s health category, we re building the next generation of digital health AI-powered, privacy-first, clinically backed to help users better understand their bodies.
The Job
A strategic and forward-thinking Influencer Manager with deep expertise in the creator economy and a clear vision for how influencer marketing drives business impact. You l contribute to shaping Flo s global influencer program, creating strategies that drive installs, deepen brand storytelling, and strengthen performance.
You understand how influencer marketing connects across channels and teams, from brand to UA, and how to repurpose creator content beyond social, extending its impact across touchpoints—including inside the app.
You're fresh with ideas, creative guts, cultural curiosity, and a deep passion for women s health to inspire millions to understand and embrace their health.
Your Experience
Must have:
- 305+ years of influencer marketing experience
- Deep understanding of influencer ecosystems across TikTok, Instagram and YouTube, with an eye for spotting emerging platforms and trends early.
- Strong knowledge of digital marketing metrics (CPI, CTR, CPM, ROAS).
- Understanding how influencer content fuels paid social and drives funnel performance.
- Ability to use data analysis, social listening, benchmarking, and auditing to improve strategy and impact.
- Experience managing always-on and campaign initiatives with operational excellence and detail focus.
- Strong communication and collaboration skills thriving in cross-functional environments.
- Fresh ideas, creative thinking, and a data-driven mindset to push influencer marketing beyond the obvious.
- Experience managing vendors, agencies and contractors.
- Deep cultural awareness and trend sensitivity to understand and engage authentically in cultural conversations.
Nice to have:
- Experience with consumer apps or digital products.
- Experience managing ambassador or affiliate programs.
- Experience collaborating with Product or Growth Marketing teams for influencer integration into broader user journeys.
- Comfortable with tools like CreatorIQ, Looker, Slack, TikTok One and Jira.
How We Work
We re a mission-driven, product-focused team that moves fast, stays focused, and takes ownership from brief to impact. We care about craft, ship with purpose, and always raise the bar. We work seriously but with a sense of fun, showing resilience and commitment for better health outcomes.
What You'll Get
- Competitive salary and annual reviews
- Performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through impactful work and learning support
- Flexible office and home working, including up to 2 months working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends and family plus health, pension and wellbeing perks
Diversity, Equity and Inclusion
We value differences and hire based on merit, skills, and role fit. We are an equal opportunity employer welcoming all backgrounds, communities and identities. See our privacy notice for job applicants.
How to Apply
Apply online through the Flo Health job board page linked in the original posting. Fill in the application form with required details including personal information, links to recent influencer work, salary expectations, notice period, and work availability in the London office.
Review the privacy notice for job applicants at https://flo.health/privacy-policy-for-job-applicants before submitting your application.