500M+ downloads. 77M+ monthly users. A decade of building 98219821and we9821re still accelerating.
Flo is the world9821s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 9821and we9821re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store9821s health category, we9821ve spent 10 years earning trust at scale. Now, we9821re building the next generation of digital health 9821 AI-powered, privacy-first, clinically backed 9821 to help our users know their body better.
The job
A strategic and forward-thinking Influencer Manager with deep expertise in the creator economy and a clear vision for how influencer marketing drives business impact. You9821ll contribute to shaping Flo9821s global influencer program, creating strategies that drive installs, deepen brand storytelling, and strengthen performance across the full funnel.
You understand how influencer marketing connects across channels and teams, from brand to UA, and know how to repurpose creator content to live beyond social, extending its impact across touchpoints (even inside the app).
You9821ve got fresh ideas, creative guts, cultural curiosity, and a deep passion for women9821s health to help creators inspire millions of people to better understand, embrace, and own their health.
Your Experience
Must have:
- 9821398219965+ years of influencer marketing experience
- Deep understanding of influencer ecosystems across TikTok, Instagram, and YouTube, and an eye for spotting emerging platforms and trends before they take off.
- Confident interpreting digital marketing metrics (CPI, CTR, CPM, ROAS,).
- Understanding how influencer content fuels paid social and drives performance across the funnel.
- Using data analysis, social listening, benchmarking, and auditing to strengthen strategy and drive greater efficiency and impact.
- Confident managing always-on and campaign initiatives, handling high volume with operational excellence and attention to detail.
- Strong communication and collaboration skills, thriving in cross-functional environments and keeping projects aligned.
- Brings fresh ideas, creative thinking, and a data-informed mindset to push influencer marketing beyond the obvious.
- Experience managing vendors, agencies, and contractors.
- Deep cultural awareness and trend sensitivity, you understand what9821s shaping the conversation, where culture is moving, and how brands can show up authentically within it.
Nice to have:
- Experience working with a consumer app or digital product.
- Experience managing ambassador or affiliate programs.
- Experience collaborating with Product or Growth Marketing teams to integrate influencers into broader user journeys (e.g., in-app moments).
- Comfortable using tools like CreatorIQ, Looker, Slack, TikTok One and Jira
Starting salary from $3000
How we work
We9821re a mission-led, product-driven team. We move fast, stay focused and take ownership 9821 from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You9821ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 9821
What you'll get
We support impact with meaningful reward. Here9821s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo9821s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role 9821 nothing else. We9821re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Apply for this job
Please submit your application including a YouTube collab you9821ve done with an influencer, salary expectations, notice period, and confirmation of your availability to work from our Vilnius office 2-3 days a week.
The application form can be submitted through the job posting page on Greenhouse at https://job-boards.greenhouse.io/flohealth/jobs/7546345003?gh_jid=7546345003