Creative Strategist - Performance Marketing
Posted on December 10, 2025 (about 2 hours ago)
About the Company
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, the company became the first product of its kind to reach a $1B valuation in 2024.
With 6M paid subscribers and the highest-rated health experience in the App Store, Flo is building the next generation of digital health using AI, privacy-first methods, and clinical backing to better help users understand their bodies.
Job Description
Flo is looking for a Creative Strategist (Video) to join the paid UA team who combines strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that move people.
This role focuses on turning performance data into breakthrough creative concepts that capture attention and drive results. Responsibilities include developing strategic video concepts, analyzing performance data, writing creative briefs, partnering with UA and growth teams, reviewing and optimizing creative assets, spotting trends, and guiding the creative process end-to-end.
Responsibilities
- Develop strategic creative concepts for paid video campaigns across social platforms
- Analyze performance data such as CTR, CR, ROAS, and engagement to identify insights and opportunities
- Write sharp creative briefs that translate insights for designers, writers, and video editors
- Partner with UA and growth teams to test hypotheses and scale successful campaigns
- Review and optimize creative iterations ensuring alignment with brand and business goals
- Spot patterns, trends, and cultural moments to inform future campaigns
- Guide the creative process from concept through execution and analysis
Qualifications
Must-have:
- 2+ years experience in performance marketing, creative strategy, or growth marketing roles
- Portfolio showing data-driven creative concepts with measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills and fluency in English for a global audience
- Familiarity with creative production workflows and project management tools like Jira, Confluence, Google Workspace
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- Results-driven mindset
Nice-to-have:
- Experience with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
Success Metrics
- Growth in video creative’s contribution to paid UA success
- Consistent improvement in key video creative performance metrics like ROAS, CTR, conversions, engagement
- Tangible impact on overall paid UA campaign growth and ROI
Company Culture and Benefits
The team is mission-led, product-driven, fast-moving, focused, and ownership-taking. They value debate, shared decisions, craft, purpose-driven shipping, and raising the bar. The environment is serious about work but light-hearted about people.
Benefits include competitive salary, performance incentives, paid leave (holiday, sick, female health), enhanced parental leave, professional growth opportunities, flexible work options including up to 2 months abroad, 5-week sabbatical after 5 years, and health and wellbeing perks.
Diversity and Inclusion
Flo is committed to merit-based hiring and equal opportunity, welcoming applicants from all backgrounds and identities.
How to Apply
Apply via the Greenhouse job board where this listing is hosted. The application includes providing personal details, portfolio links, confirmation of experience with paid video campaigns, salary expectations, and consent to work on a remote contract based in Poland.
Applicants are invited to share demographic data voluntarily and confirm review of the privacy notice for job applicants.