Creative Strategist - Performance Marketing
Posted on December 10, 2025 (about 2 hours ago)
About Flo
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, the company reached a $1B valuation in 2024. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo has earned trust at scale over 10 years. The company is building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help users know their body better.
The job
Flo is looking for a Creative Strategist (Video) to join their paid UA team. The role involves combining sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that capture attention and drive results. The role focuses on turning performance data into fresh breakthrough creative concepts, not on video editing. The candidate will analyze what works, ideate what's next, and direct others to bring it to life.
Responsibilities
- Develop strategic creative concepts for paid video campaigns across social platforms
- Analyze performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Write sharp creative briefs translating insights for designers, writers, and video editors
- Partner with UA and growth teams to test hypotheses and scale performance
- Review and optimize creative iterations ensuring alignment with brand and business goals
- Spot trends and cultural moments to inform future campaigns
- Guide the creative process from concept to execution and analysis
Experience
- 2+ years in performance marketing, creative strategy, or growth marketing roles
- Portfolio showing data-driven creative concepts with measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills to translate insights into creative directions
- Fluency in English and ability to craft ideas for a global audience
- Familiarity with creative production workflows without hands-on editing
- Proficiency with project management tools like Jira, Confluence, Google Workspace
- Curiosity for new formats, cultural trends, and AI creative tools
- Results-oriented mindset
- Nice-to-have: familiarity with budgeting and resource allocation for creative projects
- Experience working with creative partners (writers, motion designers, video editors)
Success Metrics
- Growth in video creative’s contribution as a driver of paid UA success
- Consistent improvement in video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on paid UA campaign growth and ROI
Company Culture and Benefits
Flo has a mission-led, product-driven team that moves fast, stays focused, and takes ownership. The team values debate, shared decisions, craft, purpose, and raising the bar. Benefits include competitive salary with annual reviews, performance incentive scheme, paid holiday and leaves including female health leave, enhanced parental leave, accelerated professional growth, flexible working, paid sabbatical, Flo Premium perks, and more. The company champions diversity, equity, and inclusion, hiring based on merit and welcoming applicants from diverse backgrounds.
How to Apply
Please visit the job page on Greenhouse (https://job-boards.greenhouse.io/flohealth/jobs/7543403003?gh_jid=7543403003) to submit your application. You will be required to fill out the application form, upload your resume, cover letter, and provide links to your portfolio or examples of video ads influenced. The application form also includes questions about your experience with paid video campaigns, salary expectations, LinkedIn profile, location confirmation, and consent to privacy policies.