Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, the company became the first product of its kind to reach a $1B valuation in 2024. With 6 million paid subscribers and the highest-rated experience in the App Store’s health category, Flo has spent 10 years earning trust at scale. The company is now building the next generation of digital health that is AI-powered, privacy-first, and clinically backed to help users know their bodies better.
The job
The mission is to transform how women experience health and wellness. As a Creative Producer, the employee will deliver high-performing video creatives for major digital platforms and play a pivotal role in driving high-volume creative production pipelines, ensuring assets are optimized for Paid UA campaigns at pace and scale.
The position offers the chance to work alongside a collaborative team to craft innovative and data-driven creative work. The role requires passion for using creativity to drive results and make a real impact.
Your Experience
Must have:
- Minimum 3 years of experience in creative production for UA/Paid Social campaigns
- Proven success in high-performing, high-volume creative environments (brands/agencies)
- Strong knowledge of digital ad formats and guidelines
- Portfolio showcasing video-first creatives for acquisition campaigns
- App marketing experience is a big plus
- Organized, detail-oriented, and adaptable to fast-paced environments
- Experience with modern creative tools (including AI-powered platforms) and a flexible, solution-focused mindset for producing assets at scale
Responsibilities:
- Produce and deliver video-first creatives (UGC, motion, hybrid formats) tailored for placements across major digital platforms
- Contribute to sprint planning sessions with Creative Strategists and UA Managers, aligning production priorities with campaign goals
- Support in preparing and executing creative briefs for Paid UA campaigns
- Rapidly iterate creatives based on performance metrics (ROAS, CTR, CPA) and platform insights
- Conduct competitor ad audits and stay current on platform best practices and trends
- Work closely with UA and analytics teams to integrate creative learnings into campaign strategies
- Use available AI creative tools and platforms to support fast-paced production workflows, including leveraging automation to scale output where appropriate
- Maintain high-volume creative pipelines, ensuring efficient delivery without sacrificing quality
How we work
The team is mission-led and product-driven, moving fast, staying focused, and taking ownership from brief to build to impact. Debate is encouraged, decisions are shared, and there is a focus on craft and purposeful shipping. The work environment values commitment, resilience, and drive to keep going when things get tough because better health outcomes are worth it.
What you'll get
- Competitive salary and annual reviews
- Opportunity to participate in Flo27s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Flo hires based on merit, skill, and what the candidate brings to the role, welcoming applicants from all backgrounds, communities, and identities. The company is proud to be an equal opportunity employer. They provide a privacy notice for job applicants.
Please visit the job page on Flo Health's Greenhouse site to apply: https://job-boards.greenhouse.io/flohealth/jobs/6640704003?gh_jid=6640704003