Job Description
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job: Flo is looking for a Content Lead for our in-app content team, brimming with innovative content ideas plus the passion and skill needed to lead a team towards a vision.
You’ll work in a fast-paced, highly collaborative team of content, product, visual, medical, and analytical professionals tasked with driving repeat engagement with our app, requiring the ability to listen, learn, lead, and inspire.
You will be expert at understanding the needs of Flo users and driving your team to deliver suitable content. This role offers an exciting opportunity to influence how couples get more in sync through digital health content.
Your Experience
Must have:
- Previous content leadership experience, capable of inspiring and motivating a diverse team to produce high-quality content quickly in high-pressure environments.
- Strong planning and diplomacy skills to get ideas built, scaled, and released effectively.
- Understanding of content creation within a wider business context, able to pitch content ideas aligned with company objectives and pivot when needed.
- Ability to lead cross-disciplinary creative projects and communicate effectively with senior stakeholders.
- Skilled at organizing and facilitating content planning, ideation, and production sessions and presentations.
- Portfolio showcasing multi-format engaging content, including short-form/social media with viral potential and credible medical health content.
- Network of freelance content creators including video scriptwriters and senior editors.
- Data-driven mindset for analyzing content performance and planning improvements.
- Passion for ideation sessions and training teams to deliver them.
- Experience managing complex content projects end-to-end and mentoring others.
- Growth mindset and openness to feedback and skill development.
- Proactive in deputizing, spotting opportunities for improvement, and pitching enhancements.
- Strong understanding of app content versus other media (web, print, etc.).
- Experience with health content and ability to make complex health information accessible and engaging.
Nice to have:
- Experience in product companies, especially apps.
- Experience with Agile methodology.
- Startup environment experience.
- Familiarity with Looker, Jira, Figma, Miro, and/or Contentful.
Responsibilities
- Lead a team of content creators for the couples audience, conceptualizing, delivering, and scaling content.
- Ensure content meets ambitious business goals.
- Guarantee editorial, medical, and legal compliance of release-ready content that meets user needs.
- Analyze content performance and suggest improvements.
- Present work and insights to wider teams.
- Run ideation sessions and workshops to share knowledge and skills.
- Develop a strong roster of freelance content creators aligned with Flo’s mission.
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How we work
Our team is mission-led, product-driven, fast-moving, and focused on ownership from brief to impact. Debate and shared decisions are encouraged. We value craft, purpose, and consistently raising standards.
We work with commitment, resilience, and drive to improve health outcomes.
What you'll get
Competitive salary with annual reviews, performance incentives, paid holiday, sick and female health leave, enhanced parental leave for all parent types, professional growth opportunities, flexible office and home working (including up to 2 months abroad), a paid sabbatical after 5 years, Flo Premium for friends and family, and additional health, pension, and wellbeing benefits.
Diversity, equity and inclusion
Flo is an equal opportunity employer committed to merit-based hiring, welcoming applicants from diverse backgrounds. Applicants are encouraged to read the privacy notice for job applicants on Flo’s website.
How to Apply
Applicants can apply by using the application form on the job post page. The application requires personal details including name, email, phone, location, resume/CV, cover letter, portfolio/work examples, eligibility to work in the UK, LinkedIn profile, office travel willingness, referral source, contact permission for job opportunities, and confirmation of privacy notice review.
Applicants must provide a portfolio containing written, audio, video, infographic, or short-form/social media content examples.