Content and Community Executive
Posted on August 11, 2025 (2 days ago)
Flo is the world27s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 26 we27re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store27s health category, we27ve spent 10 years earning trust at scale. Now, we27re building the next generation of digital health 26ndash; AI-powered, privacy-first, clinically backed 26ndash; to help our users know their body better.
The job
We27re looking for a creative and enthusiastic Content & Community Executive to join Flo27s Social Growth team. In this hands-on role, you27ll create thumb-stopping content, engage with our fast-growing community, and help scale our social media presence across TikTok, Instagram, and other platforms.
Each Content & Community Executive owns the day-to-day output of content and interactions across one or more audience verticals. You27ll work closely with the wider team to deliver best-in-class creative that builds brand love, fuels discovery, and drives user growth, while also making sure our community feels heard, supported, and inspired.
Your Experience
Must have:
- 226ndash;3+ years of experience in content creation, community management, or social media marketing.
- Proven ability to create short-form video content and comfort being on camera.
- Strong understanding of TikTok, Instagram, and general social media culture.
- Experience managing social media comments, community DMs, and audience engagement.
- Skilled in short-form video editing using CapCut, TikTok tools, or similar platforms.
- Excellent organisation and time management skills, with the ability to juggle multiple tasks.
- Clear and confident English communication skills (verbal and written).
Strong team player with a passion for content, community, and women27s health.
Professional Knowledge & Experience
- Solid understanding of key social platforms (especially TikTok), with interest in emerging tools and formats.
- Comfortable using editing tools and being hands-on with content creation and platform management.
- Solves small to medium content and engagement challenges independently, with support when needed.
Business Impact
- Understands the goals of social content in driving community growth, app installs, and positive sentiment.
- Consistently contributes content and engagement work that supports broader marketing initiatives.
- Plays a critical role in executing the team27s social growth strategy.
Nice to have:
- Experience in the wellness, health, or lifestyle space.
- Familiarity with Sprout Social or similar publishing tools.
- A creative eye for storytelling, and what makes content convert.
- Ability to thrive in fast-paced environments and think on your feet.
What you'll be doing
You'll be responsible for:
Content Creation
- Create, shoot, and appear in engaging content for organic and paid channels - especially TikTok and Instagram.
- Collaborate with the Social Content Manager to bring creative briefs and ideas to life.
- Track emerging social trends and implement relevant formats and suggest how ideas can be baked into our content plan.
- Edit and publish short videos using CapCut, in-app editing tools, and platform-native workflows.
- Manage day-to-day scheduling and publishing of content across owned channels.
Community Management
- Actively manage daily community interactions, including comments, DMs, and audience mentions, with empathy, creativity, and a consistent tone of voice.
- Proactively engage with new and existing users to build relationships and drive conversation.
- Flag trends, risks, or key feedback from the community to relevant teams.
- Serve as the link between our social community and support teams, ensuring user feedback is acknowledged and routed appropriately.
- Help foster a positive, loyal community that champions Flo27s mission.
Your targets
- Supporting consistent weekly delivery of content across Flo27s social channels (evergreen, trend-led, and briefed).
- Community engagement across TikTok, Instagram, and beyond - including daily proactive and reactive commenting.
- Supporting the wider team on social-led growth and user acquisition through engaging, platform-native content across organic and paid (such as TikTok Spark ads)
- Maintaining high community satisfaction and contributing to positive sentiment and loyalty around the Flo brand.
How we work
We27re a mission-led, product-driven team. We move fast, stay focused and take ownership 26ndash; from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You27ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
- Competitive salary and annual reviews
- Opportunity to participate in Flo27s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role 26ndash; nothing else. We27re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
You can apply for this job through the Flo Health career page on Greenhouse by submitting your application online with your personal information, resume and cover letter, and answering the application questions provided there.