Brand Marketing Manager (mat cover)
Posted on October 10, 2025 (19 days ago)
About the company
Flo is the worlds #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024. Flo has 400M+ downloads, 75M+ monthly users, and 6M paid subscribers, with the highest-rated experience in the App Stores health category.
The job
Flo is looking for an ambitious, purpose-driven, results-driven Brand Marketing Manager to join the Brand Marketing team as maternity cover on a fixed term contract of up to 11 months, with potential to stay on within the company. The role involves helping grow an iconic brand shaping the future of female health through medical credibility, knowledge, and community.
Key Responsibilities:
- Plan & execute integrated brand campaigns based on business priorities.
- Collaborate with cross-functional teams (marketing, creative, product marketing, product) to build integrated channel plans.
- Apply Flo's core narratives into messaging and creative strategies across key projects & campaigns.
- Manage asset production to optimize impact and user experience.
- Manage the brand marketing & campaign calendar for the year, identifying key moments for activation based on consumer insights, behaviors, and trends.
- Own campaign budgets to maximize impact without wasting spend.
- Measure and report campaign results, feeding insights and learnings into future activities.
Your Experience
Must have:
- 5+ years of relevant brand or integrated marketing experience.
- Experience building brand/integrated campaigns for consumer apps from ideation to execution.
- Ability to thrive in a fast-paced, dynamic, and changing environment.
- Experience balancing short-term tactics with longer-term strategic deliverables.
- Experience briefing and managing creative production, including internal and external agencies.
- Experience working cross-functionally across organic social, influencer, UA, product, creative, and communications, managing stakeholders, and mobilizing teams to ensure fully integrated campaigns.
- Strong understanding of cultural zeitgeist, female health and well-being brands, market dynamics, and core consumer audience, preferably with health or femtech experience.
- Experience in marketing planning, budgeting, tracking campaign performance, and optimizing for success.
A bit about you
- Able to work independently with minimal guidance.
- Go-getter attitude, self-motivated, optimist.
- Strong attention to detail and organized.
- Strong written and oral communication skills.
- Bachelors Degree in an academic or business specialty.
Salary on offer up to A370,000
How we work
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. They encourage debate, share decisions, care about craft, ship with purpose, and always raise the bar. The team is committed, resilient, and driven to achieve better health outcomes.
What you'll get
- Competitive salary and annual reviews.
- Opportunity to participate in Flo's performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
- Accelerated professional growth through impactful work and learning support.
- Flexible office and home working, with up to 2 months a year working abroad.
- 5-week fully paid sabbatical at 5-year anniversary.
- Flo Premium for friends and family, plus additional health, pension, and wellbeing perks.
Diversity, equity and inclusion
Flo values differences and hires based on merit, skill, and role fit, welcoming applicants from all backgrounds, communities, and identities. They are proud to be an equal opportunity employer. Applicants are encouraged to read the privacy notice for job applicants at https://flo.health/privacy-policy-for-job-applicants.
How to Apply
Please visit the job page on Greenhouse at https://job-boards.greenhouse.io/flohealth/jobs/7174225003 to submit your application by filling out the required fields, attaching your resume/CV and cover letter, and completing the required questions. Make sure to confirm your salary expectations, notice period, right to work in the UK, availability to work from the London office 2-3 days a week, and other requested information.
The job application form includes fields for personal information (first name, last name, email, phone), resume/CV upload, cover letter upload, LinkedIn profile link (optional), and demographic questions. You need to agree to the privacy notice for job applicants as part of the application process.