Vice President of Marketing
Posted on January 21, 2026 (about 5 hours ago)
Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
We’re filling this role for a client, a venture-backed healthtech company using a targeted, clinically validated spectrum of UVB light to safely boost natural vitamin D production — addressing deficiency without the risks of sun exposure.
Job Description
We’re building a category-defining consumer health brand powered by clinical science and premium hardware. As VP of Marketing, you’ll lead the charge — owning brand, growth, and GTM strategy across DTC and B2B channels. This is a highly strategic, hands-on leadership role with full accountability for pipeline, revenue, and brand equity.
Responsibilities
- Own the brand: Define positioning, architecture, and messaging that blend medical credibility with lifestyle appeal — launching a new category in precision light therapy.
- Build the team: Hire and lead a cross-functional marketing org spanning brand, growth, content, lifecycle, product marketing, and ops.
- Drive GTM: Develop multi-channel go-to-market strategies across new products and markets — pricing, channel mix, launch planning, and sales enablement.
- Scale DTC growth: Manage the full funnel — from paid acquisition and CRO to retention and subscription revenue optimization.
- Translate the science: Turn complex biology and clinical data into clear, compliant messaging for consumers, clinicians, and partners.
- Support B2B growth: Lead marketing efforts for clinics, wellness centers, and partners — from demand gen to co-marketing and sales tools.
- Measure what matters: Set KPIs, build dashboards, and tie brand + demand to real business outcomes.
- Partner across functions: Work closely with clinical, legal, and regulatory to ensure all claims and communications meet standards.
- Operate like an owner: Manage budgets, select external partners, and help shape company-wide strategy as a member of the executive team.
What You Bring
- 10–15+ years in marketing leadership roles, ideally across healthtech, medtech, or high-engagement wellness.
- Experience launching regulated medical devices or premium health hardware in consumer channels.
- Proven track record growing DTC businesses — including performance marketing, retention, subscriptions, and LTV optimization.
- Strong grasp of health claims, compliance, and working with clinical + regulatory teams.
- Sharp storytelling instincts and ability to turn complex science into clear narratives for diverse audiences.
- A data-driven, experiment-minded approach to growth.
- High standards, high integrity, and a mission-driven mindset focused on improving lives.
How to Apply
Please apply via the online application form referenced on the job posting: https://jobs.ashbyhq.com/fitt/4a848cc9-bb78-4bee-9599-9783c36af5f2
You can also view the employer page: https://jobs.ashbyhq.com/fitt
Recruiter
This role is being filled by Fitt Talent Partners on behalf of their client. For more information, see the Fitt Talent Partners company page or the LinkedIn profile: https://www.linkedin.com/company/fitt-talent-partners