Product Marketing Lead - Lifecycle
Posted on January 21, 2026 (about 5 hours ago)
Job Description
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for a client, a longevity-focused, preventative healthcare platform.
In this role, you own lifecycle and product messaging as a compounding system, not a set of campaigns. Email, landing pages, and in-product messaging are treated as one connected surface. Every change ships with a hypothesis. Performance is tracked by cohort, intent, and lifecycle stage. Weak work is cut quickly. High-signal work gets iterated and scaled.
With that said, you should have a great intuition and taste for copywriting, messaging & design. You can cultivate great experiments not just numerous experiments. You work hands-on. You ship real things. You operate directly in Figma, CMSs, and lifecycle tooling alongside Growth, Product, and Design.
Responsibilities
Lifecycle and retention
- Own all email and lifecycle flows for new members, active members, and re-engagement
- Treat email as a long-term system that compounds over time
- Continuously test, prune, and evolve flows based on cohort performance
Conversion and clarity
- Own core landing pages and high-intent sub-pages
- Partner with Growth to experiment on positioning, structure, and messaging
- Ruthlessly remove confusion and cognitive load
Product and in-app messaging
- Define how the company explains itself inside the product
- Shape onboarding, education, nudges, and monetization moments
- Ensure in-app messaging is clear, human, and benefit-led
Customer voice
- Synthesize member behavior, objections, and feedback into clear recommendations
- Act as a translator between customer psychology and product decisions
About You
- Health obsessed – you have a strong, personal interest in longevity and preventive healthcare
- High-velocity operator – you work with urgency, and iterate rapidly to drive progress
- Ownership mindset – you take responsibility for outcomes and see work through from fuzzy idea to production impact
- Comfortable in chaos – you thrive in ambiguity, enjoy cross-functional collaboration, and have experience building 0→1 products
- Obsessive about details – you spot member friction before anyone else does
- Fascinated by customer psychology – you design for how people behave
- Background in marketing, UX, or design; PM experience is a plus but not required
- High IQ, even higher EQ – you read both systems and people with precision
- A sharp communicator and storyteller whose copy elevates the entire product
- Comfortable with ambiguity, cross-functional chaos, and building 0→1
- Bonus: Startup DNA – you were a founder or have early-stage startup experience
How to Apply
Apply via the job application page: https://jobs.ashbyhq.com/fitt/1054151f-f5e6-4e2e-a56c-0b63233d6fb9
You can also view the company profile: https://jobs.fitt.co/companies/fitt-talent-group/
Notes
Fitt Talent Partners is recruiting for a client. Click the Apply link above to submit your application.